Bootstrapped entrepreneurs always have the last laugh.

A son of Iranian immigrants turned a single LA retail store into a $1,000,000,000+ ecommerce giant.

All with $0.00 in funding

Here’s the story 👇🏽👇🏽👇🏽

1/ Richard Saghian was born in 1982.

His family was a minority group of Jewish-Iranians who fled during the revolution.

After moving to America, they got into women’s fashion retail.

In 2006, Richard followed in their footsteps…

2/ He started his own store. His idea was simple: affordable, unique clothes to wear to the club.

His goal was to open 100, but he stopped at 5.

Early on, he had the idea of opening up an internet store...

3/ The web dev he hired quickly talked him out of it, “where will you get traffic?” was a question Richard couldn’t answer.

After a few years, the retail stores were going nowhere…

4/ In 2013, Richard noticed several stores online selling the same clothes for over twice what he charged.

He created an Instagram account, took some of his best selling styles and started posting them every day.

At first, crickets.

But then, something magical happened…