3 ways to research durability:

You could gather testimony about customer behavior

You can go by the history of the industry

You can use a speculative approach by trying to work out the adoption of future technologies/trends & how that can shift the economics of the industry

We generally spend a lot of time talking to customers, studying as much of the industry’s history going as far back as we can, and try to sketch out the economics of a new company entering the market

@Sanjay__Bakshi Prof, Generally this helps the company to focus on their operstional parameters and improve their effcncy / effctvness in their industry. The key point is thst one aims to outperform the industry players. Espcly if you are a functional / sr mgnt personnel in their daily qrtrly ++

annual perf. Rarely an operational mgr / sr mgr runs their show with a view to maximize share price in the short / medium terms. Next to impsble. The timelines of investors / spcltrs / sr mgmnt / rarely coincide to enable them to pursue same objctvs.