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The most sophisticated growth team no one talks about: @WishShopping
1. The #1 shopping app in 40+ countries
2. Rumored to often be the #1 spender on FB and Google
3. 2 million items sold daily

I sat down with @cplimon to learn about the notoriously secretive company. Read on 👇

 1/ Your brand constraint is Wish's opportunity

Wish's superpower is leaving no room for taste or opinion. It's what happens when a machine builds a company based on data. The founder didn't plan to sell cheap goods to low-socioeconomic customers, but where the data took him.
"Until you work at a place like Wish, you don't know what data-driven is. Everyone else is data-driven when it's convenient, when it agrees with your opinions. Wish is great at ignoring their own emotions. It's data-driven with as much intellectual honesty as possible."
For example https://t.co/ZFgEbFisGO
2/ Differentiate by serving the under-served

Most of Wish’s initial sales came from places like Florida, greater LA county, and middle-America. Specifically, zip codes with 95% Spanish speakers. Later, Africa, Latin America and Eastern Europe (avg household income $18,000/year)
"Wish sales grew in cities everyone else ignored, we didn't care what our friends or VCs thought, we blindly listened to the data."
3/ Think full-funnel

Even though Wish grew primarily through paid ads, they recognized they also had a perception problem. e.g. The top Google search result for Wish was "is Wish a scam." So they invested in brand campaigns, partnering with respected brands.
"The Lakers were the most prestigious sports brand in the world, and the greater LA area was Wish's top market. I did the deal the year they didn't make the playoffs, so it was priced low, and Magic promised me we'd get a big-time star next year...which turned out to be Lebron"
4/ Play to your leadership strengths

The founder, Peter, is the Michael Jordan of growth & performance marketing. He understands how every moving piece impacts every other piece. But with that, he maintains complete control of what everyone does at the company.
"If Peter said to do it, no one got in your way. No one knows what other teams are working on. Only Peter was allowed to connect dots between teams. The benefit is there is no bureaucracy – shit got done, fast. The downside is it's not for everyone."
5/ Hack the flywheel

Wish started as a free wishlisting product (get it?), and with that acquired a ton of free demand. They then went to the merchants of the most wishlisted products (in China), and offered this demand to them if they would sell their products on the platform.
"Now with the supply, we raised a bunch of money and threw it at Facebook ads to sell out the supply. The merchants were happy, so we were able to acquire more supply, which helped convert demand at a higher rate, and the flywheel began."
6/ Become the *best* at your growth channel

Wish helped invent what is now one of the most significant products within Facebook ads: Dynamic Product Ads. This gives companies the ability to upload a giant list of product SKUs, which FB pulls from to run ads dynamically.
"You can upload giant lists of products, and FB figures out which ones perform best and who to show them to. We also helped FB invent a feature where you can automatically overlay produce prices over on the product ad image, which we dynamically tested."
7/ Other wild factoids:
* Efficiency: Probably had a record of GMV to headcount ratio, several million GMV per employee for a long time
* The right timing: Wish was possible because of the combination of growth of smartphones + emergence of FB ads + Peter's unique skillset
* Acquisition offers: Both Amazon and FB tried to buy Wish
* Stunts: Wish also sponsored the Mayweather/MacGregor fight, and some of the world's most successful soccer players
https://t.co/VavQ59kUl4
8/ For more, definitely follow @cplimon

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Lenny Rachitsky
Lenny Rachitsky
@lennysan
Mission → Vision → Strategy → Goals → Roadmap → Task

As taught to us by Oceans 11 👇


Mission: Rob the Bellagio, the Mirage, and the MGM Grand casinos, and get back at rival Terry Benedict.


Vision: Great wealth and revenge


Strategy: Get into the vault that all three casinos share
1. Get into casino cage
2. Get through doors w/ code that changes every 12h
3. Get into an elevator that requires fingerprints+vocal verification
4. Get past two guards with uzis
5. Break into

Goal: Walk out with
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Lenny Rachitsky
@lennysan
Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and many others.

He also open-sourced his entire curriculum, templates and all. Here's a link 👇


The Mochary Method Curriculum ➔ https://t.co/A8J51IzYhz

My recent conversation with @mattmochary where we talk about fear, anger, innovation, how to lay people off well, and his coaching practice ➔

Also in podcast form ➔

For more from Matt, buy this book
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@lennysan
How do you prioritize a roadmap?

First, take a step back and remember that a business is just a group of people solving problems for other people in exchange for money. Your job is to (1) figure out the problems, and (2) solve them in the most efficient way possible. Thread 👇

1/ Step 1: Figure out the problems -- get the ground truth:
* Talk to customers
* Talk to employees who talk to customers (CX, sales)
* Observe your customer's behavior, through data and user research
* Use the product yourself
* Look into what caused users to churn

2/ Step 2: Solve problems in the most efficient way possible -- least work for most impact:
* Develop hypotheses around what you believe will solve the problems
* Ideate solutions to these hypotheses (see link)
* Put these ideas into a spreadsheet

3/ Rate each idea from 1-5 across two attributes: (1) Impact: How impactful it'll be in solving the problem, and (2) Effort: How much work it'll take to execute. Guesstimate -- what matters most is relative differences.
* Sort the spreadsheet by ratio of Impact / Effort, discuss

4/ How do you estimate Impact?
Every decision is somewhere along this spectrum:
Gut <--------------------> Complete data
Knowing this, use all of the data at your disposal (quant, qual), plus your team's experience, to inform the estimate. You are smart people, trust yourselves.
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Lenny Rachitsky
Lenny Rachitsky
@lennysan
If you want to get better at writing, do yourself a favor and subscribe to this free email series by @david_perell. I read every issue and take something away each time. Often, something game-changing. And it’s
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Lenny Rachitsky
Lenny Rachitsky
@lennysan
I'm excited to share a new growth framework that @danhockenmaier and I have been developing (with help from the amazing @reforge crew)

I've been finding myself coming back to this framework often when talking to founders about growth.

Thread

1/ As a startup, it's essential that you, and your team, have a clear understanding of how your business is likely to grow. We call this building a Growth Model. With this, you'll know which growth investments to make right away, which to avoid, and which to double-down on.

2/ Our advice is to think about your business like a high-performance race car. The same four components that help a car drive faster also help your business grow:


1. ⚙️ The (Growth) Engine: Self-sustaining growth loops that drive most of your growth (e.g. virality, perf marketing, content, sales)

2. 💥 Turbo boosts: One-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads)

3. 💧 Lubricants: Optimizations that make the growth engine run more efficiently (e.g. improved conversion, a stronger brand, higher customer retention).

4. ⛽ Fuel: The input that your engine requires to run (e.g. capital, content, users).
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Today in pulp I look back at the world of Soviet women's fashion!

It's not all berets, but it mostly is...


Now you may think that fashion and the Soviet Union go together like Groucho Marx and Friedrich Engels. However that is to misunderstand the nature of the Commad Economy: if she commands it, you'd better buy it for her!


So there is a rich history of fashion and fun (along with the tractor factories and endless ballet performances) in the old USSR. Let's take a sashay along it...


At the start of the Soviet years women's fashion, let's face it, tended towards the functional. Red was popular, as were headscarves, hobnail boots and the ability to field strip a 3-line rifle.

But all that was about to change...


...because Russia had a new fashionista in charge: Stalin! He hated the peasant look of War Communism because it made socialism seem synonymous with poverty. He ordered Soviet Woman to spruce herself up.
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There is a recent new word in Chinese that I think deserves introducing into the Western neoreactionary canon.

The word is 内卷 (nei-juan) which has been translated as "involution". Originally a Chinese phenomenon it increasingly applies anywhere there is modernity.

To capture the essence of what "involution" means it helps to picture a spiral in your mind. Our modern narrative says that as we progress technologically we should progress OUT of the spiral and have more free time to be capable of ever more amazing things...


But what if the progression of technology and society actually sends us WITHIN the spiral in an infinite number of ever-decreasing circles? What if we are walking DOWN the spiral staircase of progress rather than UP?


"Involution" in its original meaning has been used to describe agrarian societies and how their development actually leads to self-perpetuating processes that prevent change and progress rather than encourage it.

Increased food production has limited many civilisations and sent them into stagnancy rather than allowed them to grow. This stagnancy can continue for millennia in safe environments till threatened, other times it drives the civilisation into extinction from external threats.
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@BethanyAllenEbr
NEW SCOOP from @zachsdorfman: China's Ministry of State Security has demanded that private Chinese companies, including Baidu and Alibaba, help them process stolen U.S. data, such as from the OPM hack, U.S. intelligence officials

Zach writes, "In what amounts to intelligence tasking, China’s spy services order private Chinese companies with big-data analytics capabilities to process massive sets of information that have intelligence value, according to current and former officials."

“Just imagine on any given day, if NSA and CIA are collecting information, say, on the [Chinese military], and we could bring back seven, eight, 10, 15 petabytes of data, give it to Google or Amazon or Microsoft, and say, ‘Hey, we want all these analytics," said one official.

It's hard to overestimate the significance of this intelligence assessment.

There has been speculation that Baidu, Alibaba, and Tencent might have ties to China's security state. In fact, they work directly with them and for them—because they have to. According to US intel.

If you have been enjoying this series of scoops from @zachsdorfman, also take some time in your day to appreciate the skill and dedication that FP editor @BeijingPalmer has put into them.
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TEXT OF THE PRESS CONFERENCE ADDRESSED BY THE HON. MINISTER OF INFORMATION AND CULTURE, ALHAJI LAI MOHAMMED,ON THE ONGOING APC MEMBERSHIP REGISTRATION EXERCISE ...IN ORO, KWARA STATE, ON MONDAY, FEB. 15TH 2021

#Thread 👇


Good morning gentlemen of the press.

2. As you are aware, the All Progressives Congress (@OfficialAPCNg ) membership registration started in Kwara State on Feb. 9th 2021.

Ahead of my registration this morning at my polling unit, PU 006, Oro Ward 2, we had sent out our people to monitor the process to ensure compliance with the guidelines stipulated by the party.

The reports from our monitoring teams are out, and I wish to inform you, gentlemen, that sadly, the whole exercise did not comply with the stipulated guidelines.

3. The guidelines stipulate consultation with all stakeholders by the Registration Officials from Abuja. After the botched attempt to have a meeting of stakeholders, due to orchestrated violence...
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With historical Data and explanations, I will want to DISAGREE with what you said here ma'am Or at Least Reframe what you said because what you said can be used to refer to a lot of scenarios.

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Not demanding good governance?.

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It is virtually impossible for the lower class citizens to gather and...

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(MAJOR NOTE) The reason Manafort took over Trump's campaign in just 3 weeks despite being hired as a mere delegate counter is that ROGER STONE initiated a whisper campaign against Corey Lewandowski. That campaign started...days after Manafort returned from meeting with WikiLeaks.

2/ Stone and Manafort are longtime business partners; we'd expect Manafort to tell Stone what Assange told him, and for him to expect Stone to then pressure the campaign not only to hire him but quickly elevate him.

And who was Stone in touch with at the campaign? Trump himself.

3/ I bet you Manafort's late March emails are very interesting and that some of them are to/from his longtime business associate Roger Stone. And I bet Roger Stone's late March phone calls are very interesting and that some of them are to/from his longtime friend Donald Trump.

4/ At the end of March 2016, Trump suddenly convenes a NatSec meeting. At that meeting he directs his NatSec team to change the RNC platform in July to benefit Putin. Who later takes credit for that change?

Paul Manafort's business associate, Kremlin agent Konstantin Kilimnick.

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Make them irrelevant > Hold a grudge

Holding a grudge is the easy thing to do.

But holding a grudge is not the right thing to do.

A grudge puts poison in your body & rewires your subconscious mind.

You consume the poison & destroy your reality while your attacker sleeps like a baby.
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An irony of facebook's situation.

Sheryl got her MBA at Harvard. One of the most famous cases (Extra Strength Tylenol) in one of the most famous classes (Business History) she took: in 1982, someone put cyanide in Extra Strength Tylenol capsules and killed 7 people in Chicago.

What do you do when someone turns your product into a weapon? When they use the system you built to harm? James Burke, CEO of J&J, was shockingly open with the public, he pulled the product and made significant packaging changes to make product safer (but not tamper-proof).

He over-shared every step along the way re investigation, redesign, stood up as both CEO and human. The reintroduction of new Extra Strength Tylenol succeeded. Burke saved the brand.

But four years later it happened again. A killer put cyanide in the capsules, this time a woman in Yonkers died. Same CEO, Burke, pulled the product again, completely changed the form factor from capsule to caplet and relaunched *again*. It worked *again*. How'd they do that?

Burke (CEO) tapped J&Js goodwill bank account w/ the public. Two big withdrawals from that bank account in four years + 8 dead bodies! But his honesty, openness, humanity (choked up about the deaths more than once), humility kept the goodwill bank balance positive the whole time.
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दधीचि ऋषि को मनाही थी कि वह अश्विनी कुमारों को किसी भी अवस्था में ब्रह्मविद्या का उपदेश नहीं दें। ये आदेश देवराज इन्द्र का था।वह नहीं चाहते थे कि उनके सिंहासन को प्रत्यक्ष या परोक्ष रुप से कोई भी खतरा हो।मगर जब अश्विनी कुमारों ने सहृदय प्रार्थना की तो महर्षि सहर्ष मान गए।


और उन्होनें ब्रह्मविद्या का ज्ञान अश्विनि कुमारों को दे दिया। गुप्तचरों के माध्यम से जब खबर इन्द्रदेव तक पहुंची तो वे क्रोध में खड़ग ले कर गए और महर्षि दधीचि का सर धड़ से अलग कर दिया।मगर अश्विनी कुमार भी कहां चुप बैठने वाले थे।उन्होने तुरंत एक अश्व का सिर महर्षि के धड़ पे...


...प्रत्यारोपित कर उन्हें जीवित रख लिया।उस दिन के पश्चात महर्षि दधीचि अश्वशिरा भी कहलाए जाने लगे।अब आगे सुनिये की किस प्रकार महर्षि दधीचि का सर काटने वाले इन्द्र कैसे अपनी रक्षा हेतु उनके आगे गिड़गिड़ाए ।

एक बार देवराज इन्द्र अपनी सभा में बैठे थे, तो उन्हे खुद पर अभिमान हो आया।


वे सोचने लगे कि हम तीनों लोकों के स्वामी हैं। ब्राह्मण हमें यज्ञ में आहुति देते हैं और हमारी उपासना करते हैं। फिर हम सामान्य ब्राह्मण बृहस्पति से क्यों डरते हैं ?उनके आने पर क्यों खड़े हो जाते हैं?वे तो हमारी जीविका से पलते हैं। देवर्षि बृहस्पति देवताओं के गुरु थे।

अभिमान के कारण ऋषि बृहस्पति के पधारने पर न तो इन्द्र ही खड़े हुए और न ही अन्य देवों को खड़े होने दिया।देवगुरु बृहस्पति इन्द्र का ये कठोर दुर्व्यवहार देख कर चुप चाप वहां से लौट गए।कुछ देर पश्चात जब देवराज का मद उतरा तो उन्हे अपनी गलती का एहसास हुआ।
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