#UX and #design friends, we need to talk about estimating. I'd like to share some advice that's come up 3 times this week, in hopes it's useful. And it's echoed, by the way, in the BUSINESS OF UX course @EliNatoli and I are teaching at my UX 365 Academy (link at the end).

(1/12)

Avoiding wars with clients is a matter of how you structure your engagements, along with how you spell out what you're doing in your proposals/contracts. That starts with estimating.

The biggest 2 rules I follow are these:

(2/12)
1. I do not EVER estimate a project in full from start-to-finish.

2. Once we're past initial Discovery (see below), I estimate in small chunks, e.g. "here's what will take us to the next iteration/review."

(3/12)
NEVER estimate past the point where you may get new information based on a build/test cycle.

Believe me when I say that you'll be wrong every time. Ask me how I know ;-)

(4/12)
So instead, first, I estimate a Consult/Discovery part that details what I think we need to do to get a handle on what's actually wrong here, and how long that will take.

For example...

(5/12)
...every client I have agrees to a time span, either me working directly with their team or me evaluating what they have and speaking with them. That is all pure fact-finding, nothing more. Getting the lay of the land (including politically).

(6/12)
There are no deliverables other than a summary of

(1) What I think is wrong, and

(2) What I suggest they do next, with or without me.

There's no scope for them to adjust, in other words. Nothing to change their minds about.

(7/12)
"I'm giving you X days/weeks, and at the end of that I'll tell you what I see."

Once I get past that, if they need me to advise on design/dev for an iteration, I chunk that out as a timeframe as well. X weeks with X review points, and those reviews are specified.

(8/12)
1 full day onsite, a 3-hour ZOOM session, etc. I don't ever estimate past a single iteration cycle or sprint, because there are too many unknowns, too many opportunities for them to second guess and change their minds about what they want to do.

(9/12)
This keeps the emphasis on the span of time instead of the tactical work at hand. If I give them a cost for 3 weeks, that figure reflects the distinct possibility that I may or may not spend 8 hours a day every day of those 3 weeks.

(10/12)
Whether I do or don't is irrelevant; I'm saying to them, "if you want my undivided attention for X weeks, here's what that costs."
You have to base your estimates on the only thing you can CONTROL, which is the TIME you spend.

Estimating tasks is a losing proposition.

(11/12)
You limit your risk by charging appropriately for that time — all of it. And you're also not inviting debates about how long something should or shouldn't take.

I hope that's helpful, and again — there's a LOT more where that came from here: https://t.co/s5JuUZnIEo

(12/12)

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One of the best decisions I made during a very turbulent 2020 was to leave conventional coding behind and embrace the #nocode movement. @bubble made this a reality. Although my own journey thus far is premature, I’ve learned a lot so here’s a power thread on....


‘How I created @buildcamp sales funnel landing page in under 2hours’.

Preview here 👇

https://t.co/s9P5JodSHe

Power thread here 👇

1. Started with a vanilla bubble app ensuring that all styles and UI elements were removed. Created a new page called funnel and set the page size to 960px as this allows the page to render proportionately on both web and mobile when hitting responsive breakpoints.


2. Began dropping elements onto the page to ‘find the style’. These had to be closely aligned to our @buildcamp branding so included text, buttons and groups - nothing too heavy. Played around with a few fonts, colors and gradients and thus pinned down the following style guide.


3. Started to map out sections using groups as my ‘containers’ to hold the relevant information and imagery needed to pad out the sales pitch. At this point, they were merely blocks of color #ff6600 with reduced opacity set to 5% to ease page flair.

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Trading view scanner process -

1 - open trading view in your browser and select stock scanner in left corner down side .

2 - touch the percentage% gain change ( and u can see higest gainer of today)


3. Then, start with 6% gainer to 20% gainer and look charts of everyone in daily Timeframe . (For fno selection u can choose 1% to 4% )

4. Then manually select the stocks which are going to give all time high BO or 52 high BO or already given.

5. U can also select those stocks which are going to give range breakout or already given range BO

6 . If in 15 min chart📊 any stock sustaing near BO zone or after BO then select it on your watchlist

7 . Now next day if any stock show momentum u can take trade in it with RM

This looks very easy & simple but,

U will amazed to see it's result if you follow proper risk management.

I did 4x my capital by trading in only momentum stocks.

I will keep sharing such learning thread 🧵 for you 🙏💞🙏

Keep learning / keep sharing 🙏
@AdityaTodmal