I'm doing an AMA on @IndieHackers.

Drop some questions in there! Happy to answer anything, esp around building side projects with a full-time job :)

https://t.co/da4Ael9TnE

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

SRI BANASHANKARI AMMAN, BANGALORE
#bharatmandir

Located in Southern Bangalore, this is one of the most popular places of worship in Bangalore City.
Devoted to Devi Banashankari, this shrine is visited specially during Rahukala which is believed to be an unfavorable time.

Somanna Shetty, a great devotee of Devi, brought this murti from Badami’s Banshankari Amma Kshetram.
It is said that many years ago, three ladies visited this shrine and requested the pujari to conduct puja for them. Since it was the inauspicious rahu kaal, the pujari refused.

However, upon their insistence, he conducted the puja. When he returned with prasadam, the ladies vanished. This made the people believe that they were none other than the Devi herself. Since then, the people perform poojas here during the Rahukaal.
@GunduHuDuGa

People use lemons as a diya. Lemons are cut from the centre and their pulps are removed, for pouring oil in them.
It is strongly believed that Devi removes all the troubles from the life of her devotees during the Rahukala although it is considered inauspicious for any pooja.

SRI BANKEY BIHARI JI, VRINDAVAN (UP)

Very famous Krishna Mandir where Bankey Bihari Ji is worshipped and looked after as a child.
Bankey means “Bent at three places”.
Thakur Ji was worshipped in Nidhivan till 1863. This mandir was constructed in 1864 by Goswamis.
@LostTemple7

Legend says that Swami Haridas used to worship Krishna in Nidhivan.
Once, his curious disciples entered the forest but they were almost blinded by bright, intense light. Upon knowing this, Swamiji himself went there and after his requests, Krishna appeared with his consort.

Krishna, then, left back this black charming murti,which we see now, before disappearing.
A curtain is drawn before the murti after every 15-30 second. It is said that if one stares long enough into the eyes of Shri Banke Bihari, the person would lose his self consciousness.

Bankey Bihari Ji sports a flute only once a year on the eve of Sharad Purnima.
Darshan of His lotus feet can be done only on Akshay Tritiya every year.
There are no loud bells here and
no early morning Darshan can be done so that child Krishna’s sleep is not disturbed.

#Thread
Benefits of writing SRI RAMA Jayam!!!

Writing Sri Rama Jayam is known as Likitha Japam- Writing Meditation. This gives one a complete sense of surrender to an inner conscience and peace while writing or chanting the mantras.

#Sri_Rama_Jayam #RamaNavami

Cont 👇

You can write this in any language of your choice. It is the connecting chords with the divine and your inner self.

Below are some points that we came across on the benefits :

Cont 👇

1. Vedas tell that as the sun dispels the darkness, the chanting of Rama Nama dispels all evil and obstacles of life. It is a way of liberation and salvation of human suffering.

2. When you think, that all roads are blocked to walk away from day to day problems..

Cont 👇

writing ‘Sri Ram Ram Ram’ gives you the most needed clarity of thoughts to find away out of odd situations.

3. It was told that a calmness engulfs as one indulges in writing the Sri Rama Jayam bringing in more clarity of mind, tolerance & strength to withstand obstacles in life.

4. Devotion of service of life and its varied forms is devotion to God. So there is no right or wrong way of writing this. The very thought and process to write is a connection with god and finds a inner meaning.

Cont 👇

Post Independence, Army wanted to select the most experienced Indian commander as Army chief. But Nehru without consulting anyone appointed Gen Rob Lockhart, a senior British Army officer as the Commander-in-Chief (C-in-C) of the Indian Army.

Most people were shocked to know that Nehru selected a British Man after fighting for independence for over 200 years! Major Gen A A ‘Jick’ Rudra of the Indian Army was completely upset with the decision.

One day Lockhart met Nehru with a strategic plan and proposed many government directive defence policies for the country. He placed it on the table and explained the point to PM Nehru. After a while Lockhart walked out of the room and met AA Jick Rudra,+

Lockhart looked shell shocked and stunned. When asked what happened he said “The PM took one look at my paper and blew his top. Rubbish! Total rubbish! We don’t need a defence plan. Our policy is ahimsa (non-violence). We foresee no military threats. Scrap the army!”

One year after the incident the Kashmir crisis had increased and Gen Lockhart used to exchange ideas with the Gen Douglas Gracey who was commander in chief of Pakistan Army.There were many infiltrations along the border which Lockhart knew and took no action. But Lt Gen Cariappa+