If you’re a SaaS entrepreneur, you need to study Hubspot
Here are the inbound strategies they used to grow from 0-100M+ users📈
A thread: 👇👇
1) Hubspot introduced/created the term inbound marketing.
Founders Brian Halligan and Dharmesh Shah grew their inbound marketing software business (founded in 2006) to an IPO in 2014 at $25/share (now around $450).
They are the 2nd fastest SMB SasS company to IPO
2) They noticed a shift in the way people shop/buy. Consumers weren’t tolerating interruptive ads and were ignoring them.
Part of this shift was due to the internet/Google. People now had the power to do their own research to find products that could help solve their problem
3)Theme: Inbound Marketing
They learned conversion rates from inbound/organic leads compared to outbound/paid were more than double. It was cheaper to acquire traffic and resulted in higher quality leads. 75% of their lead gen was inbound, focusing on blogs, webinars, free tools
4) Strategy 1: Blog
They share resources/tips/steps to improve your inbound marketing. They drew people to their posts, provided value, and added a unique CTA related to the topic at the end to capture the lead.
The blog resulted in 20% of their organic leads and 3x their leads