THREAD: I've helped 200+ startups grow their newsletters.

Email marketing tactics 👇

A framework for good writing.

1. Use draft 1 to find your novel ideas, which are:

• Counter-intuitive
• Counter-narrative
• Shock and awe

2. Draft 2 is for making those novel ideas stick—via:

• Stories
• Analogies
• Examples

Writing quality = Novelty x Resonance

14 steps for acquiring your startup's first customers:

1. Pay to interview people who've successfully grown a startup like yours. You can find them via LinkedIn Sales Navigator.

2. Ask them which 3 channels (ads, SEO, etc.) you should prioritize for acquiring customers.

3. Ask for examples of companies who run these channels well.

Some channels to ask about:

• PR
• Ads
• SEO
• Influencers
• Sponsorships
• Organic social
• Word-of-mouth
• In-depth content
• Referral incentives
• Product-led invites (think Slack, Zoom, Dropbox)

4. Reverse-engineer how those companies run their channels well:

A. Map each step the customer takes between the channel and becoming a happy customer.

B. Study what makes each step great: its pitch, its design, and its user experience.

Here's an example of steps.

• Someone sees your Facebook ad ← Channel
• They visit your page
• Enter their email
• Trial the product
• Pay for the product
• Stay engaged
• Refer more users

(Tools like Ahrefs + FB Ad Library show you competitors' ads and landing pages!)

Elon Musk is on record that he makes decisions using the same technique as Jeff Bezos.

I found YouTube videos of them explaining it.

A thread on thinking more clearly:

This thread is about mental models.

Yes, Twitter has enough of these.

BUT, people never answer the question:

How do I use mental models for everyday decisions? How do I put them into practice?

Mental models are frameworks for thinking.

They simplify complex situations so you can reason through them easily.

They help you make good, long-term decisions without needing to know everything about a situation.

Your hunter-gatherer brain is not wired to use the best model for every decision.

However, in every generation, a few humans manage to rewire their biology:

They force themselves to think in models constantly.

Elon Musk and Jeff Bezos appear to be two of those people. They're on record about this.

How can some people write so beautifully?

1/ Two of my favorite writing techniques:

Writing technique 1: Don't always be direct

Instead of saying "the day was hot," you could write "even the bugs were looking for air conditioning."

That's what I call a second-order description: describe the *impact* caused by the hot day—instead of saying it's a hot day.

Why? Poetic writing is often one step removed from a straightforward description of the events.

The more steps you're removed while still communicating your point, the more "elegant" it might feel.

For example, let's start with a plain statement:

"The day was hot."

With a second-order description, you'd describe the heat by stating the effect it has on its environment:

"The day melted our popsicles." (Without mentioning the heat.)

Readers infer that the day was therefore hot.

As C.S. Lewis said:

"Instead of telling us a thing was 'terrible,' describe it so that we’ll BE terrified."

Let's go deeper now:

THREAD: 10 significant lies you're told about the world.

On startups, writing, and your career:

People don't have short attention spans:

• They finish 3 hour Joe Rogan episodes.
• They binge 14 hour shows.

They have short *consideration spans:* they must be hooked quickly.

Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.

In observing friends who’ve sold startups and made millions:

After a year, they’re back to toying with their old side projects.

They used their money to buy a nice home and eat well.

That’s it. They’re otherwise back to who they were.

Point: Aim to be fulfilled, not rich.

Reading many books is the most socially accepted vanity metric for adults.

You get zero kudos for reading 100 books a year.

You get massive kudos for learning efficiently and making interesting things.

Bloggers who post frequently (2x/wk) are rarely worth reading consistently.

I read for insights. And no writer can generate profound insights on a fixed schedule.

I aggregate writers who publish sporadically. When they post, they truly have something to say.

RANI GAIDINLIU:THE LESSER KNOWN FREEDOM FIGHTER

Rani Gaidinliu joined the freedom struggle at 13 &was sentenced to life imprisonment at 16."We r free people—the White should not rule over us.”Thus calling out to her Zeliangrong tribesmen was the voice of 13yr-old Rani Gaidinliu.

She joined the freedom struggle in the present-day Northeast India. Today, her struggle is lost in history as most of her countrymen wouldn’t even have heard her name. B'coz our history textbooks tell us that only Mahatma Gandhi &Pandit Nehru got India its Independence.

At 16 yrs of age, this valiant girl was sentenced to life imprisonment for leading a movement to drive out the colonial rulers from Manipur and Nagaland. Nevertheless, she was released in 1947 after India’s independence and was given the title ,"Rani of Nagas".

EARLY LIFE AND HERAKA MOVEMENT

Gaidinliu belonged to the Rongmei clan of the Zeliangrong tribe in the Tamenglong district of western Manipur. Born on January 26, 1915, she was fifth among eight children.

Her native village was Nungkao, which is present day Tamenglong distt. Brought up in a specially backward region,she couldn't receive any formal education. However,this didn't stop her from joining the freedom struggle. At the age of 10 she came under the influence of her cousin.

𝙎𝙝𝙖𝙧𝙞𝙣𝙜 𝙢𝙮 𝙬𝙞𝙨𝙙𝙤𝙢 𝑾𝒐𝒏'𝒕 𝒃𝒆 𝒔𝒖𝒓𝒑𝒓𝒊𝒔𝒆𝒅 𝒊𝒇 𝒕𝒐𝒎𝒐𝒓𝒓𝒐𝒘 𝒖 𝒓𝒆𝒂𝒅 𝒕𝒉𝒆 𝒔𝒂𝒎𝒆 𝒔𝒕𝒖𝒇𝒇 𝒊𝒏 50𝒌 𝒘𝒐𝒓𝒌𝒔𝒉𝒐𝒑 𝒐𝒓 𝒔𝒐𝒎𝒆𝒐𝒏𝒆 𝒎𝒂𝒏𝒂𝒈𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒎𝒐𝒏𝒆𝒚 𝒘𝒊𝒕𝒉 𝒔𝒂𝒎𝒆 𝒍𝒐𝒈𝒊𝒄
Simple and effective way 2 make Money

Idea 1:- Use pivot level like 14800 in case of nifty and sell 14800straddle monthly expiry (365+335) exit if nifty closes on daily basis below S1 or above R1

After closing below S1 if it closes above S1 next day or any day enter the same position again vice versa for R1

Idea2:- Use R1 and S1 corresponding strikes multiple
Incase of R1 15337 take 15300ce
N in case of S1 14221 use 14200pe
Sell both and hold till expiry or exit if nifty closes below S1 or above R1 around closing
If the same bounces above S1 and falls below R1 re-enfer same strikes

Use same criteria for nifty, usdinr and banknifty

(This is must)Use this margin rule for 1lot banknifty pair keep 4Lax margin
For nifty one lot keep 3Lax
For usdinr 100lots keep 4Lax

I bet you if you do this on consistent basis your ROI will be more than 70% on yearly basis.

Couldn't explain easier than this

Criticisms are most welcomed.

Alathiyur Hanuman Temple
Malappuram, Kerala 🚩
#keralatemples

One of the Powerful Anjaneya Temples in Kerala. Hanuman temple is adjacent to Shri Ramar Sannidhi. Here Hanuman's head is tilted towards the left to hear Shri Rama's words. Shri Rama is entrusting Hanuman👇

Task of locating Mata Sita in Lanka.

Prathishta of Hanuman is done by Sage Vasishta. Eventhough this is Shri Ram Temple, importance is given to Hanuman
Shri Rama shares with Hanuman the Abhignana Vaakhyam, the words that would enable him to gain the confidence of Mata Seetha.

Hanuman stands leaning a little towards the left, showing how he hear Shri Rama's words and also assuring him Your Wish is my Command.
The Vigraham of Hanuman gives us the Strength, Confidence and Bhakthi.
There is a place marked here to show Hanuman’s leap to Lanka over sea.

Devotees run and leap over the stone for better health.Aval Naivedhyam is famous here. Those children who have nightmares are told to pray Alathiyur Hanuman. Mantra 👇

Alathiyur Hanumane
Pedi Swampnam kanarudhe
Pedi Swapnam Kandalo
Val Kondu Thattiyunarthename
🙏🕉🙏

9 Python resources that will fast-track your learning

🧵👇

1️⃣ Introduction to Python Programming

✔️ Learn to solve practical problems with Python
✔️ Enhance your skill set
✔️ Boost your hirability through innovative, independent learning.

2️⃣ Introduction to Computer Science and Programming Using Python

✔️ Introduction to computer science
✔️ A tool to solve real-world analytical problems
✔️ Computational thinking and Data

3️⃣ Learn Python the HARD WAY

✔️ The Hard Way Is Easier
✔️ Learn Python through 52 exercises
✔️ Starting from

4️⃣ Python for Everybody Specialization

✔️ Learn to program
✔️ Analyze data with Python
✔️ Gather, clean, analyze, and visualize

The 7 Habits of Highly Effective People has sold more than 40 million copies.

Don't have time to read it?
—No worries.

Here are the 7 key lessons you should apply:

Habit #1 — BE PROACTIVE

It all starts with action.

Rather than being "reactive" (externally influenced).
Focus on being "proactive" (initiative-taking).

This puts you in firm control of your life.

Habit #2 — BEGIN WITH THE END IN MIND

"No wind is favorable if one does not know to which port one is sailing."

I use this goal-setting system to stay on track myself:

Who do I want to be --> Monthly goal to achieve it? --> Daily action to reach that goal?

I update weekly.

Habit #3 — FIRST THINGS FIRST

Knowing the work that moves the needle is half the battle.

The Eisenhower Matrix can come in handy here:

Urgent + Important - Do it
Important + Not urgent - Schedule it
Urgent + Not important - Delegate it
Not urgent + Not important - Delete it

Habit #4 — THINK WIN-WIN

Always strive to find a mutually beneficial solution.

How to:
- Be as objective as possible
- Try to see from their perspective
- Determine what a "win" truly means for both parties
- Work to find the best solution for both parties