How Silicon Valley, in a Show of Monopolistic Force, Destroyed

Software engineering interview experiences don't have to be terrible.

Thread on my best software engineering interview experience.
👇🏼 (Thanks @PaulYacoubian for the idea)

Starting from the top of the funnel, I heard of this company (fintech startup, close to $1b valuation, based in NYC) from a podcast they were advertising on, and I liked the mission.

I went to their website and applied.

Their application portal used greenhouse. One page and no need for re-typing resume info.

They had an open field that said "Tell me something we should know about you".

I wrote about how I was a career switcher, had kids, went to school while working full time, etc.

Here's where they started to stand out.

They emailed me back a few days later and sent me a calendly link to schedule my first interview.

Letting the candidate choose a time for an interview is a small detail but is great for reducing candidate stress.

I scheduled my first interview. I received an email detailing what the interview would be about, what to expect, and what to prepare for. It would be a casual chat.

My interviewer mentioned and asked tons of questions about the free-response field I had filled out earlier.

Facebook -- having taken out full-page ads in the NYT, Washington Post, and WSJ -- is generally seen as the primary victim of the new app privacy controls coming in iOS14. But Google is perhaps even more vulnerable to ATT. Why has Google remained silent? (1/X)

2/ First, background: here's a high-level overview of how ATT / IDFA deprecation impacts advertisers and ad networks, and why this whole ordeal has put advertisers and ad networks into a state of panic:

3/ Google is equally as susceptible to harm from ATT as Facebook. Google's UAC product -- esp its tROAS and tCPA campaign objectives -- relies as much on IDFA-indexed monetization and engagement data as FB's mobile product does. But Google has one big weakness wrt ATT: YouTube

4/ Broadly, view-through attribution accounts for a disproportionate % of conversions from YouTube app install impressions. This means: user sees the YT ad, doesnt click, downloads app later, & Google is able to claim it by reconciling IDFA seen at impression to IDFA seen in app

5/ View-through attribution is nonexistent in the ATT paradigm as it relies on the IDFA; some significant portion of YT's attributed conversions will evaporate. So why isnt Google vocally opposing ATT? Two reasons: consumer optics and its duality as ad network / mobile platform