What are some things you should *NOT* do as an indie hacker?

I was recently on @ProductHunt Radio (https://t.co/IuSMrZTaYG) where @Abadesi asked me this question about all sorts of challenges that founders face.

Here are a few of my thoughts…
@ProductHunt @Abadesi Don't blindly follow advice without considering the context in which the advice was given (from who, to who, when, for what) and adapting it to fit your personal situation.

E.g. advice that works for a high-growth VC-funded startup might be disastrous to your indie business.
@ProductHunt @Abadesi (This applies to any and all advice in life, btw, not just advice for how to start and run a company. It's almost never a good time to turn off your brain and blindly follow what others are saying.)
@ProductHunt @Abadesi Don't equate being a founder with being an inventor. It's an analogy that can easily go too far.

You'll end up overvaluing and over-protecting your pet ideas. Or worse, you'll never come up with an idea at all, because you'll assume that it needs to be something completely new.
@ProductHunt @Abadesi There are many thousands of businesses that solve more-or-less the same old problems, but in unique ways, or for a unique segment of customers, etc. You're probably better off picking a very straightforward problem to solve, and then getting innovative with your solution.
@ProductHunt @Abadesi Don't wait to start learning from your customers.

Talk to customers about what you're doing from day #1. Figure out where they hang online and learn from their conversations. Try to get a strong sense of what they'll think about your product before you waste months building it.
@ProductHunt @Abadesi Don't try to be too clever when finding your first users.

Going from 1M to 2M users requires a bulletproof strategy, considerable knowledge, and a healthy dose of luck. Going from 1 to 2 users requires… a conversation.
@ProductHunt @Abadesi More broadly, don't copy founders or companies who are way further ahead than you are. If you're going to copy them, copy what they did in the early days, not what they're doing now.

Many of the strategies that work at scale are often deadly to early-stage companies.

More from Makers

Results from yesterday’s poll. I’m inclined to agree. And this is something I’m going to fix in my next move.


As an indie maker you have a huge advantage if you can genuinely dogfood your product. Don’t do what I did and try to make a product for teams if you’re just one person. That’s really, really dumb 🙃

Before searching for product-market fit, ask yourself if you have founder-product fit. It is a humbling question but one worth investing the time to answer truthfully.

In hindsight, I have low founder-product fit with Talkshow. It’s for teams but I’m solo. It’s a big broad idea but as an indie I should be focused on a niche.

Just braindumping 🤪 Again thanks to @tylertringas for the micro-saas content on his blog, it helped me navigate / articulate some thoughts I was having.
Making a thread of makers & entrepreneurs who inspired me, and what they taught me.
#thread
👇

Strong marketing game, super hard work, can stream for 24 hours and currently leading a new streamer movement with the #24hrstartup challenge.
Make it bigger than yourself.
👉 @thepatwalls

Made the awesome
https://t.co/lBYn9nP3KJ which works perfectly and saved me hours and hours.
Make a simple, helpful product.
👉 @gvrizzo

Making the stylish @threader_app looking for maximum integration with Twitter (it might even become part of Twitter one day...)
Raise the bar for quality, look for seamless integrations.
👉 @marie_dm_ + @yesnoornext

Successfully monetized a tiny social network @wip without screwing his users, focusing on the maker community.
A small engaged community is enough.
👉 @marckohlbrugge

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“We don’t negotiate salaries” is a negotiation tactic.

Always. No, your company is not an exception.

A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.

Listen to Aditya


And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.

I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.

You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.

Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]