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Marketing Examples
@GoodMarketingHQ 4 years, 6 months ago 989 views

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🔥 7 practical ways to write copy that converts:

1/ Get specific

Landing page copy is full of unfalsifiable, blanket claims: “more, easier, faster ...”

If you want to stand out get specific. You can’t bullshit specifics:

2/ Call out the type of customer you serve

People pay attention when they know something is specifically for them:

“What? Loads of authors are using this. I’m an author. Maybe I should be too ...”

3/ Use value-based messaging

Talk less about your product and more about the value your product brings.

People don’t want a better toothbrush. They want a brighter smile:

4/ Write for one reader

You're not talking to 1000 people. You're talking to the single person reading your page. So write like it.

An informal tone and addressing your users personally (“you”) makes a big difference:

5/ Think “Call-to-value” not “Call-to-action”

Buttons which amplify “value” over “action” usually perform better.

“Create Your Website” is more enticing than “Sign up now”:

6/ Break long blocks of text into appetising chunks

Better converting copy is as much about repackaging as it is rewriting.

The 2019 human mind prefers “3 simple steps” to “two long paragraphs”:

7/ Use your customers' voice

Compare the feature page of Etsy and Amazon Handmade (two competitors in the handcrafted e-commerce space).

Etsy's voice reflects their customers independence, creativity and imagination. Amazon’s voice sounds like their accounts department:

Big thank you to Annie Maguire and @copyhackers where a lot of these ideas came from.

“7 practical ways to write copy that converts“ 👉 https://t.co/jlUuYEipj5

For more real world marketing examples 👉 https://t.co/7gnJQydfDz

If you like the threads following @GoodMarketingHQ and joining the email list is really appreciated.

Thank you to @EmailOctopus for sponsoring

Over and out - Harry

More from Marketing Examples

Marketing Examples
@GoodMarketingHQ

🔥 How to build a website which converts email subscribers

THREAD...

Over the last 2 months, Marketing Examples welcomed 31,000 first time visitors. 4,000 of these visitors subscribed to the email list.

That’s an email opt-in of 12.9%.

The industry average is 2%. The top 10 percentile average is 5%.

So, screw it, I’ll go there:

“Marketing Examples is one of the best websites in the world at converting passers-by into email subscribers.“

What follows is a series of things I've observed whilst trying to build a website which maximises email subscribers.

1 - Being obvious works

I imagine a few of you have read The Alchemist. Pretty good book right? How many of you signed up to Paulo Coelho's email list?

No matter how good your work no one is going to go out of their way to sign up to your email list. You have to make it obvious

There are four ways to sign up to the Marketing Examples email list:

1) From the fixed position navbar
2) At the end of any article
3) Through the exit intent popup
4) Directly from the subscribe page

From any given point you're only one click away from subscribing.

Harry's Marketing Exam...
@GoodMarketingHQ

I spent the last few weeks thinking about how brands differentiate themselves

Thread 🧵

1/ Let's start with this line by Ted Morgan.

“Positioning is like finding a seat on a crowded bus”

Most brands sleepwalk onto the bus and sit on top of one another.

The smart brands look left, right, find an empty row, paint their logo on it and sing sweetly like the Sirens.

2/ Positioning is an easy thing to complicate so let's keep it simple.

*Your goal is to own a space in the customer’s mind. You do this by differentiating yourself.*

Differentiation is not a dark art. It's something you can learn. Here’s the different ways to achieve it:

3/ Through contrast

Point at the status quo and pit yourself against it. Contrast burns your brand into the customer's mind.

• Hey pit themselves against mainstream email
• Lemonde pit themselves against insurance stereotypes
• “I'm a Mac” pit themselves against the PC

4/ Through values

Think Patagonia and the environment, Ben and Jerry's and social justice, Black Rifle Coffee and gun rights.

Some will hate it. Others will rally behind you. And that's the point. Fence sitters don't buy.

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Harry's Marketing Exam...
@GoodMarketingHQ

100,000 followers. Wow. I remember the first 100.

Let's turn back the clock.

Here's the 7 marketing tips YOU found most useful from the last two years 👨‍🚀

Sell outcomes, not features

Don't think about “capturing emails”

Think about creating something worth subscribing to

Rihanna's a great copywriter

Simple CTA trick:

Add a few words to your button to handle the user's biggest objection to clicking

Harry's Marketing Exam...
@GoodMarketingHQ

THREAD: My step-by-step guide to writing landing pages

There’s two parts of a landing page:

a) what’s immediately visible (above the fold)
b) what the user scrolls to (below the fold)

Let's start above the fold.

“A caveman should be able to glance at it and immediately grunt back what you offer” — Donald Miller

Here’s my formula:

1/ Explain the value you provide (title)
2/ Explain how you'll create it (subtitle)
3/ Let the user visualise it (visual)
4/ Make it believable (social proof)
5/ Make taking the next step easy (CTA)

1/ Let's start with titles.

When your product is unique all you have to do is explain what you do as simply as possible.

Most products aren't unique. So a hook adds *oomph*.

The easiest way to write hooks is to address your customer's biggest objection.

Marketing Examples
@GoodMarketingHQ

🔥 Marketing tools are damaging your SEO. And how to fix it.

THREAD...

1/ It's no secret that a site's “performance” is a ranking factor for search.

But how does Google actually measure it?

Well, open up Chrome DevTools, click the ”Audits” tab, then ”Run Audits” and you'll see that “Performance” is made up from 6 metrics.

2/ Most casuals assume that performance is all about how fast a site displays on the screen — “First Meaningful Paint”.

But if you look at Google's weights you'll see that “Time to Interactive” — how long it takes for a site to become interactive — is far more important.

3/ Essentially, Google prioritises “interactivity” over “visibility”.

Even if your page appears fast, 3rd party scripts loading in the background (delaying user interaction) will see you penalised.

4/ One example of this is @ToDesktop.

Their site content loads in < 1s, but run it through a Google Audit and its “Time to Interactive” is 8.8s.

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joshbuckley
@joshbuckley

Paid user acquisition is a curse. Later stage consumer startups that depend on it are the walking dead.

• After launch, ROI declines consistently across every advertising channel
• Early metrics are misleading because traffic is front-loaded due to the way ad algos work

Digital ad metrics have decayed every year since the industry was created.
• CPMs on major ad networks are now increasing at ~40%/yr.
• In 1997, CTR on HotWired was 78%. In 2019, Facebook’s average CTR is about 0.9%.
(H/t @andrewchen)

Facebook/Google algorithms are so good at targeting people that paid acquisition traffic tends to be highly front-loaded.

Founders and investors are often shocked when numbers rapidly decay — because the ad population has been saturated.

So, what’s the answer for these startups? I think a few things:
1. Optimize ad spend as the userbase saturates
2. Build a distribution moat to re-target customers later
3. Focus the core business on things that spread organically
4. Explore emerging advertising channels quickly

$Dan \u26a1\ufe0f$

Dan ⚡️
@DanPierson

~2 months ago, I started working @bolt_travel’s funnel more systematically, with friendly email+ text reminders in days after folks applied to join.

We’ve seen a 40% lift in conversion.

Your product is very important to you. It’s priority #201 for everyone else. (1/3)

Obviously, you want to be tactful and respectful. We‘re a very high touch product, people spend considerable time applying, so I‘m comfortable with that kind of outreach.

We haven’t had a single person complain about text or email reminders. (2/3)

bottom line: if they spent the time to show interest, that means they want to know more. And like everyone else, they might just have a lot going on and need a reminder every once in a while.

Don’t be afraid to surface your product (while respecting privacy and attention) /end

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Martin Delaney
@FoundersHustle

Want to grow your Twitter audience around a niche subject?

Here's how 16-year-old @PrasoonPratham attracted 40,000+ followers wanting to learn about machine learning over a few months, from scratch! 👇🧵

2. Pratham joined Twitter June 2019 to learn more about his life passion, programming.

In May 2020 he got curious about machine learning and started tweeting about it.

But, he was just a beginner! 🙃

No matter.

By the end of the year he reached circa 40k followers.

3. So, how can someone with no prior experience on a subject become an influencer in such a short period of time?

Particularly on a platform that counts numerous—highly followed—machine learning experts amongst its ranks of users from the likes of Google and Amazon. 🤔

4. Pratham says he found a "gap in the community."

Before Pratham came along most of the machine learning content tweeted by 'big' subject matter accounts was by experts for experts.

He catered to beginners.💡

5. A lot of tweeters trying to build a Twitter audience make the mistake of choosing a topic that is already popular and simply emulate the top voices within it. 🗣️

Unless you have overwhelming domain authority, there’s simply too much noise to compete effectively with them.

Pat Walls
@thepatwalls

How I auto-share ~120 blog posts to Reddit every month, reached 35k karma, and gotten millions of views.

And why I love building automation so much!

A thread!

I have hit the top of Reddit hundreds of times.

Through all of the love and hate that I get on the platform, I think I've found that it's here to stay.

After years of posting on Reddit, I've slowly built an automated system that is now 100% hands off.

This is my Starter Story backend, where I save the content of my stories in a markdown format.

This is great for Reddit because Reddit is also in a markdown format!

While I edit and publish starter stories, I set the "reddit title" in advance.

This is so I don't really ever have to think about it again. Once that's set, the system knows it should post this one to reddit, and that should be the title.

I also create a "Reddit intro" and "outro"

Although the content of the blog post is stored in my database, I still should introduce myself in the Reddit post.

I use other variables in my database to construct this.

Marketing Examples
@GoodMarketingHQ

🔥 How to build a website which converts email subscribers

THREAD...

Over the last 2 months, Marketing Examples welcomed 31,000 first time visitors. 4,000 of these visitors subscribed to the email list.

That’s an email opt-in of 12.9%.

The industry average is 2%. The top 10 percentile average is 5%.

So, screw it, I’ll go there:

“Marketing Examples is one of the best websites in the world at converting passers-by into email subscribers.“

What follows is a series of things I've observed whilst trying to build a website which maximises email subscribers.

1 - Being obvious works

I imagine a few of you have read The Alchemist. Pretty good book right? How many of you signed up to Paulo Coelho's email list?

No matter how good your work no one is going to go out of their way to sign up to your email list. You have to make it obvious

There are four ways to sign up to the Marketing Examples email list:

1) From the fixed position navbar
2) At the end of any article
3) Through the exit intent popup
4) Directly from the subscribe page

From any given point you're only one click away from subscribing.

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THREAD: Meditations on marriage metaphors in Ruth

The book of Ruth is, of course, a story about a beautiful marriage. But even before the courtship and the wedding and the important genealogy at the end, we find interesting language that is strikingly reminiscent of Genesis 2:24

That important verse reads:

'Therefore a man shall leave [יַֽעֲזָב] his father and his mother and hold fast [וְדָבַ֣ק] to his wife, and they shall become one flesh.'

The verb עזב can be quite strong in force. For example, Joseph leaves behind [וַיַּעֲזֹ֤ב] his garment as he flees from Pharaoh's wife's sexual advances. Countless times, Israel is depicted abandoning the LORD, for example in Judg 2:12 [וַיַּעַזְב֞וּ], and going after other gods.

Likewise, the verb דבק is rather striking. Lot is mortified of disaster overtaking him [תִּדְבָּקַ֥נִי] as he flees from Sodom. Israel is commanded in Deut 10:20 to cling fast [תִדְבָּ֔ק] to the LORD and serve him and swear by his name.

Together they illustrate how radical God designed marriage to be. Marriage is a real severing of family relations in order to form a new, permanent bond with another human being.

Something very similar to this takes places in Ruth's life.

$FT Trading\u2503Stock Trader$

FT Trading┃Stock Trade...
@FT__Trading

Ever wonder how traders get in stocks before they explode? 🧐

Or find options that move 1,000% in a single day/week?🤯

I made a thread going over exactly how I find these stocks BEFORE they take off 🚀
👇👇👇

So, let's start with the software I use…

Finviz!! Finviz is a free website that I use to scan for stocks.

They have a lot of other cool features as well, but I only use their scanner.
👇

Head on over to finviz and go to the screener

Click on the “All” tab on the top and put in the criteria in the next tweet
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This is the first scan that I use for bullish swing setups
✅Quarter +10%
✅Week Down
✅Vol over 400k
✅Optionable
✅Price > $20
👇

The next scan I use is the opposite of the first one.

Simply change:
✅Quarter +10% to -10%
✅Week Down to Week up

This is my bearish scan for swing setups. 👇

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Jaya_Upadhyaya
@Jayalko1

SRI LALITHAMBIGAI, THIRUMEYACHUR (TN)
#bharatmandir #navratri2021

Kshetram where Shiva is worshipped as Meghanatha and his consort is Lalithambigai seen in Abhay mudra.
Once, a demon Pandasura was harassing the Devas who went to Devi Parashakti for protection.
@GunduHuDuGa

Devi rose from a Yaga Gunda, mounted on the Sri Chakra Rath with the name Lalithambika, waged a war against Pandasura and destroyed him. When her fury did not subside, Shiva asked her to go to Earth, assume the name Manonmani, perform penance and shed her fury.

Shiva blessed Devi to be Shanta nayagi. There is a sculpture here depicting Shiva pacifying Devi. If you observe closely, you can see that from your left hand side there will be a smile on Her face and if you see from your right hand side you can see anger in Her face.

Hayagriva taught the greatness of Lalitha Sahasranama to Rishi Agasthya. Pleased with his devotion, Ma Lalithambikai appeared before Agastya. He is believed to have then sung Lalita Navaratnamala in praise of Devi. He has also composed a hymn named Rahasyanamasahasram.

Robin Berjon
@robinberjon

Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.

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KENYAN🇰🇪 HISTORY🇰🇪...
@historykenya101

Have you ever wondered why the sons and daughters of the colonial chiefs and guards who were collaborators live a good life while those of the MAU MAU fighters live in abject poverty?

***THREAD***

It should be known that the colonialists reached a point that they knew they had 2 leave Kenya since they couldn't handle the Mau Mau war & the world was moving toward accepting independent Africa.However,the colonialists devised an evil scheme that still eats Kenya upto this day

Under this scheme, the colonial state came up with a plan that saw the first crop of chiefly “big men” being empowered financially to take their children to schools and eventually have those children go to England for further studies...

...and eventually providing a ready-made socio-economic & political class whom state power could be entrusted in the post-colonial era.This explains why their children & grandchildren still hold majority of important positions in govt or in the private sector supported by state.

This also explains why children and grandchildren of these homeguards are always given preferential treatment when it comes to government appointments. Wewe na masomo yako you are always asking why you can never get a job in government...yet you're qualified..now you know.