But how does Google actually measure it?
Well, open up Chrome DevTools, click the āAuditsā tab, then āRun Auditsā and you'll see that āPerformanceā is made up from 6 metrics.
š„ Marketing tools are damaging your SEO. And how to fix it.
THREAD...
But how does Google actually measure it?
Well, open up Chrome DevTools, click the āAuditsā tab, then āRun Auditsā and you'll see that āPerformanceā is made up from 6 metrics.
But if you look at Google's weights you'll see that āTime to Interactiveā ā how long it takes for a site to become interactive ā is far more important.
Even if your page appears fast, 3rd party scripts loading in the background (delaying user interaction) will see you penalised.
Their site content loads in < 1s, but run it through a Google Audit and its āTime to Interactiveā is 8.8s.
ā¢ Intercom for chat
ā¢ Segment for data
ā¢ Hotjar for heatmaps
etc ...
Well, ToDesktop's founder, @DaveJ, came up with a clever solution:
1) Load the page without any heavy scripts
2) Wait for a scroll event
3) Wait a further second
4) Then load in Intercom, Segment, etc ...
ā¢ āTime to Interactiveā drops from 8.8s to 0.9s.
ā¢ āPaintā numbers remain exactly the same.
The casual observer may notice no difference in performance. But Google certainly does.
Well, Dave made this change on June 14th.
Since then, organic clicks have tripled.
And Dave tells me they've jumped from 25th to 11th for the search āwebsite to desktop appā.
1) Audit your website using Chrome developer tools
2) Don't be fooled by āvisibilityā. Prioritise āinteractivityā
3) When possible load 3rd party scripts on scroll
If you like the threads following @GoodMarketingHQ is appreciated ā¤ļø
Thank you to @EmailOctopus for sponsoring
Over and out - Harry š
More from Marketing Examples
More from Growth hacking
You May Also Like
Iām torn on how to approach the idea of luck. Iām the first to admit that I am one of the luckiest people on the planet. To be born into a prosperous American family in 1960 with smart parents is to start life on third base. The odds against my very existence are astronomical.
Iāve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.
In other words, dumb luck was just that, it required no awareness on the personās part, whereas āsmartā luck involved awareness followed by action before the circumstances changed.
So, was I āluckyā to be born when I wasānothing I had any control overāand that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write āWhat Works on Wall Street?ā Absolutely.
Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.
Ironies of Luck https://t.co/5BPWGbAxFi
— Morgan Housel (@morganhousel) March 14, 2018
"Luck is the flip side of risk. They are mirrored cousins, driven by the same thing: You are one person in a 7 billion player game, and the accidental impact of other people\u2019s actions can be more consequential than your own."
Iāve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.
In other words, dumb luck was just that, it required no awareness on the personās part, whereas āsmartā luck involved awareness followed by action before the circumstances changed.
So, was I āluckyā to be born when I wasānothing I had any control overāand that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write āWhat Works on Wall Street?ā Absolutely.
Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.
1/ š Excited to share what weāve been building at https://t.co/GOQJ7LjQ2t + we are going to tweetstorm our progress every week!
Week 1 highlights: getting shortlisted for YC W2019š¤, acquiring a premium domainš°, meeting Substack's @hamishmckenzie and Stripe CEO @patrickc š¤©
2/ So what is Brew?
brew / bru : / to make (beer, coffee etc.) / verb: begin to develop š±
A place for you to enjoy premium content while supporting your favorite creators. Sort of like a āConsumer-facing Patreonā cc @jackconte
(weāre still working on the pitch)
3/ So, why be so transparent? Two words: launch strategy.
jk š a) I loooove doing something consistently for a long period of time b) limited downside and infinite upside (feedback, accountability, reach).
cc @altimor, @pmarca
4/ https://t.co/GOQJ7LjQ2t domain š»
It started with a cold email. Guess what? He was using BuyMeACoffee on his blog, and was excited to hear about what we're building next. Within 2w, we signed the deal at @Escrowcom's SF office. Youāre a pleasure to work with @MichaelCyger!
5/ @ycombinator's invite for the in-person interview arrived that evening. Quite a day!
Thanks @patio11 for the thoughtful feedback on our YC application, and @gabhubert for your directions on positioning the product ā set the tone for our pitch!
Week 1 highlights: getting shortlisted for YC W2019š¤, acquiring a premium domainš°, meeting Substack's @hamishmckenzie and Stripe CEO @patrickc š¤©
2/ So what is Brew?
brew / bru : / to make (beer, coffee etc.) / verb: begin to develop š±
A place for you to enjoy premium content while supporting your favorite creators. Sort of like a āConsumer-facing Patreonā cc @jackconte
(weāre still working on the pitch)
3/ So, why be so transparent? Two words: launch strategy.
jk š a) I loooove doing something consistently for a long period of time b) limited downside and infinite upside (feedback, accountability, reach).
cc @altimor, @pmarca
4/ https://t.co/GOQJ7LjQ2t domain š»
It started with a cold email. Guess what? He was using BuyMeACoffee on his blog, and was excited to hear about what we're building next. Within 2w, we signed the deal at @Escrowcom's SF office. Youāre a pleasure to work with @MichaelCyger!
5/ @ycombinator's invite for the in-person interview arrived that evening. Quite a day!
Thanks @patio11 for the thoughtful feedback on our YC application, and @gabhubert for your directions on positioning the product ā set the tone for our pitch!