In early days I did all our copy.

It sucked so bad. Good thing, I made friends with people who taught me how to write.

Copywriting is the #1 skill for entrepreneurs. You write emails, articles, landing pages every day, and it helps you grow.

This will 10x your copy 👇

First, let's talk fundamentals:

Users on different stages of awareness will respond to a different language.

• Most aware readers understand your solution and are ready to purchase

• Product-aware readers are learning about your product. Free trials, demos will help conversion

• Solution-aware readers are considering solutions to their pain/problem

• Problem-aware readers are dealing with pain/problem

• Unaware readers haven’t experienced the problem

Make sure, that in the copy you:

• talk the language that mirrors the reader's stage of awareness
• move them from that stage to product/most-aware
• prompt them to take action

Focus copy on users.

Instead of saying "we offer" or "our solution," rewrite the copy to address your customers.

Exercise:
• begin with the word “you.”
• on landing pages, start your sentence with a verb.

My path as a founder:

a. didn't do any marketing - no growth
b. hired an agency - no growth
c. became a marketer - 4x growth in 1 year

Skip a and b.

Step c. helped me make sales, and I had enough money to hire a content writer, then a marketing project manager.

She became head of content, then CMO, and now has her own team.

Now, when we know more about what works, we successfully hire agencies.

But as a founder, you never stop being a marketer.

You always think about the distribution of your product, ideas. And not just to your customers, to your investors, team, press, public.

Copywriting is a skill that never goes out of need.

Startup studios are a beautiful concept. A bunch of smart people are put in one room to place many bets.

I counted over 750 of them (a 650% increase in 2022).

Here are 10 that have created many billions in value:

Why it's an interesting model:

• Because you have experienced people, you:

a) Build a company faster (studio companies scale and exit in half the times vs a traditional startup)

b) Make fewer mistakes, increasing your success chances (60% of companies raise Series A).

• You retain more equity & generate more returns (53% IRR compared to VC-funded startups at 21%).

• You'll have a repeatable winning formula to launch, build, and exit companies.

Why this model won't work:

• Lack of focus

• Not working? It's easy to move on to another idea. Startups win when they iterate and push hard enough

• No pressure to show immediate results as any other startup that might die any day now

OK, here are most successful ones:

1/ @betaworks

Founder: @Borthwick

Focus: web3, ML, and media industries.

Portfolio companies: GIPHY, Instapaper, Bitly, Tweetdeck, and others.

Success rate: 60% (60% of its companies either IPOs, get acquired, or become unicorns).