I have a story to tell...
I won't name the person but it's related to someone I know digitally
I've been following him for a year or more
He owns a digital marketing agency and a sells some courses
He had tremendous growth rate on his social media
Everything was going good but today he's shutting down his agency
WHY?
Heavy expenses!
Started providing digital marketing services but
Instantly started running massive number of ad campaigns on his social media accounts
+
Used to pay around Rs 5-10 lakhs per month = rent in a posh area + employees
Result?
Shutting down today
He has a strong personal brand but at the cost of massive investments!
Be it on Ads or PR or some branding