Just watched this 47-min presentation given by @adamwathan at @MicroConf in 2018 titled 'Nailing Your First Launch'. It was recommended by @RandallKanna
Adam shared a step-by-step guide for launching successful info products from idea to launch.
Thread 👇👇
1st Product: Nitpick (Automated PHP code review comments on Github in one click)
Total Revenue: ($3650.59 from 19 customers) Nov 1, 2015 - Apr 30, 2018
2nd Product: Refactoring to Collections (eBook to teach PHP developers some functional programming principles)
Launched: May 2016
1st Day: $28,299
1st 3 days: $61,392
After 2 weeks he quit his job to focus on info products
3rd Product: Test-Driven Laravel
Early Access: November 2016
1st Day: $82,919
1st 3 Days: $115,676
Sales from May 2016 - April 2018
Book $179,147
TDD Course $468,536
Total $647,683
Why an Info Product?
There is a finish line
Doesn't take much time
Unlike SaaS, it puts money in the bank quickly
Selling subscription software is hard, courses are easy