I find this a really interesting point because to me it seems demonstrably true but also symptomatic of why the West Ham board are never going to turn around their reputation without a sea change in their thinking. (Thread, mute as appropriate)

“Win more” is the footballing solution of taking a painkiller for toothache. The pain goes away for a bit but ultimately you still need a painful root canal. And West Ham have needed that for a long time. This current limited success is *despite* the Board, not because of them.

Lest we forget, Moyes did a fine job first time around and was let go so we could pursue a bigger name, waste tens of millions and undo his good work. They’re lucky he was still available and willing to work for them again. They don’t deserve him.

But winning is helpful because a lot of the time, fans struggle to articulate what needs changing. So if the team is doing well it’s easy for the media to say “You’re fourth - what more do these West Ham fans want!” and for fans not to have an easily digestible answer.

But we know that a losing streak will arrive, we’ll suffer some bad luck and some injuries and then it won’t seem so rosy. And at that point we’ll be accused of being fickle, when the reality is that the underlying problems have been present for the entirety of the GSB reign: