* The Stupid Simple $200,000,000 Quiz Funnel *

Simple ideas, executed well can create a massive business.

Controversial? Yes. But you can't argue with their success.

Here's a breakdown of how V Shred is doing 9 figures in revenue per year:

V Shred is a fitness company that sells workout programs and supplements. According to their co-founder Nick Daniel they have 211 employees and are on track to hit $220 million in revenue per year.

They advertise all over YouTube and Facebook.
Take a look at their SimilarWeb for their main site: https://t.co/48wC8N4YkA

Around 50% of their traffic comes from direct or organic, and 40% is coming from paid ads.

With so much direct traffic, people def keep coming back to the site once they sign up. ($$$)
Here's their most popular YouTube ad with over 71 million views:

https://t.co/frdUxmZmjF
Here is their Facebook ad library where you can see all the ads they are currently running:

https://t.co/roewIe3bTZ
Take some time to look at those Facebook ads. They combine customer testimonials overlaid onto images / videos of "weird" foods. This catches your eye and attention and the customer testimonial help build trust quickly.
YouTube ad is different. It again uses a "real" and relatable normal woman as the spokesperson. The most important aspect is the "hook" right at the beginning where they tell you a commonly held belief is actually wrong.

"If you are trying to lose belly fat, stop doing cardio."
The ads lead to a quiz funnel, where you select different choices based on your fitness level, goals, and body type.

https://t.co/X1tSAS5Kyi
Based on your answers, you are shown a specific video catered to your specific desire.

https://t.co/d4VC82YVLG
Ultimately you are pitched a workout program package for $57.
But this is just the start. On the backend they have a ton of other programs and custom training plans.

https://t.co/bk3h3lcguU
They also have a line of supplements and a fitness apparel line.

https://t.co/LYD448jW3i
https://t.co/JsAv3Hoe9m

Huge margins in this. Supplements selling for $49 typically cost $4 per bottle.

The supplement site alone has almost 1 million monthly visits.
These guys are crushing it with a funnel that is pretty simple, very well made ads, and fully built out backend with plenty of additional products to sell to customers.

What do you think? Love their approach? Or are their ads just way to over the top?

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