Authors Ankur Warikoo

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How I created content in 2020

A thread...

Back in Aug 2016, I started creating content to share my experiences as an entrepreneur.
Over 3 years I had put out 1,200+ hours of content - posting every week without

Little did I know that something I started almost 4 years back would give my life an entirely new direction.

At the end of 2019, my biggest platform was LinkedIn with ~700K followers.

In Jan 2020, I decided to build a team that would help me with the content.

I ran a month long recruitment drive to hire a team of interns.

It comprised 4 detailed rounds - starting with my loved 20 questions, then an assignment, then a WhatsApp video round and finally F2F.

Through 1,200+ applications, I finally selected 6 profiles, starting March.

I am a firm believer in @peterthiel's one task, one person philosophy
So the team was structured such that everyone was responsible for ONLY one task

1. Content ideas
2. Videography
3. Video editing
4. LinkedIn (+TikTok) distribution
5. FB+IG distribution
6. YouTube distribution
10 ways I am running my current startup differently from the ones before

A thread...

Difference #1
Bootstrapped as against raising money was a venture funded company. We raised $43Mn from top investors, but I couldn’t give them a return that I would be proud of. In the process, learning how raising money works but also doesn’t work

My current startup is bootstrapped.
I do not intend to raise money for it.
It has been profitable from Day 1 and that is the way I hope it remains.

I have raised money from customers.

Difference #2
Slow and small

For the past decade, I was in the mode of fast and big.
Being fast was the only thing that mattered.
And you either go big or go home.

Today, I am taking it slow.
Slow to add costs, slow to take decisions that are irreversible.

I am patient because all good things in life take time!