Authors Ankur Warikoo
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How I created content in 2020
A thread...
Back in Aug 2016, I started creating content to share my experiences as an entrepreneur.
Over 3 years I had put out 1,200+ hours of content - posting every week without
Little did I know that something I started almost 4 years back would give my life an entirely new direction.
At the end of 2019, my biggest platform was LinkedIn with ~700K followers.
In Jan 2020, I decided to build a team that would help me with the content.
I ran a month long recruitment drive to hire a team of interns.
It comprised 4 detailed rounds - starting with my loved 20 questions, then an assignment, then a WhatsApp video round and finally F2F.
Through 1,200+ applications, I finally selected 6 profiles, starting March.
I am a firm believer in @peterthiel's one task, one person philosophy
So the team was structured such that everyone was responsible for ONLY one task
1. Content ideas
2. Videography
3. Video editing
4. LinkedIn (+TikTok) distribution
5. FB+IG distribution
6. YouTube distribution
A thread...
Back in Aug 2016, I started creating content to share my experiences as an entrepreneur.
Over 3 years I had put out 1,200+ hours of content - posting every week without
August 2016.
— Ankur Warikoo (@warikoo) October 2, 2020
It has been 3 months since LinkedIn had launched its video feature.
And I had been waiting for it to be activated on my profile.
A thread...
Little did I know that something I started almost 4 years back would give my life an entirely new direction.
At the end of 2019, my biggest platform was LinkedIn with ~700K followers.
In Jan 2020, I decided to build a team that would help me with the content.
I ran a month long recruitment drive to hire a team of interns.
It comprised 4 detailed rounds - starting with my loved 20 questions, then an assignment, then a WhatsApp video round and finally F2F.
Through 1,200+ applications, I finally selected 6 profiles, starting March.
I am a firm believer in @peterthiel's one task, one person philosophy
So the team was structured such that everyone was responsible for ONLY one task
1. Content ideas
2. Videography
3. Video editing
4. LinkedIn (+TikTok) distribution
5. FB+IG distribution
6. YouTube distribution
10 ways I am running my current startup differently from the ones before
A thread...
Difference #1
Bootstrapped as against raising money
https://t.co/RKWB3KfMZt was a venture funded company. We raised $43Mn from top investors, but I couldn’t give them a return that I would be proud of. In the process, learning how raising money works but also doesn’t work
My current startup is bootstrapped.
I do not intend to raise money for it.
It has been profitable from Day 1 and that is the way I hope it remains.
I have raised money from customers.
Difference #2
Slow and small
For the past decade, I was in the mode of fast and big.
Being fast was the only thing that mattered.
And you either go big or go home.
Today, I am taking it slow.
Slow to add costs, slow to take decisions that are irreversible.
I am patient because all good things in life take time!
A thread...
Difference #1
Bootstrapped as against raising money
https://t.co/RKWB3KfMZt was a venture funded company. We raised $43Mn from top investors, but I couldn’t give them a return that I would be proud of. In the process, learning how raising money works but also doesn’t work
My current startup is bootstrapped.
I do not intend to raise money for it.
It has been profitable from Day 1 and that is the way I hope it remains.
I have raised money from customers.
Difference #2
Slow and small
For the past decade, I was in the mode of fast and big.
Being fast was the only thing that mattered.
And you either go big or go home.
Today, I am taking it slow.
Slow to add costs, slow to take decisions that are irreversible.
I am patient because all good things in life take time!