Authors Corey Haines 💡
I'm giving up on social media consumption too.
So little substance.
Need to devote more time doing. More time creating.
Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.
I don't want to poop on content marketing, but marketers need to step it up.
Or at least, founders need to know that doing something is not always better than doing nothing.
Why is content marketing not as effective as it used to be? An innumerable amount of factors...
But one things for damn sure.
Things have to change.
Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful
Why blog/podcast/vlog/etc about something that's already been said? Already been done?
Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?
Not all content is like this...
Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.
An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.
Here are some main takeaways + my verdict 👇
(1) Acquisition is the easiest path to entrepreneurship
Don’t have an idea? You don’t have to have one. Buy one.
Don’t know how to code? You don’t have to. Use revenue to outsource development.
Don’t have money? You don’t have to have any. Bring in an equity partner. Leverage a debt from family/friends, tech lender, or even the seller.
Capital is not an excuse.
(2) Acquiring has a few distinct advantages to building
- Validated demand
- Leverage debt/equity partners
- Focus on going from 1-10, not 0-1
Acquiring a business that has paying customers saves you the time and energy you would have spent trying to figure out if there was demand for it in the first place.
Acquiring skips that step altogether.
The stuff you can do in a year is seriously astounding 👇
👉 @TransistorFM reaching $22k MRR in one year: https://t.co/BuKmXEeEtH
I was one of their first customers and the progress @mijustin and @jonbuda have made working mostly part-time has been crazy.
Now both are full-time. Follow them on @buildyoursaas
👉 @talk2oneup reaching $10k MRR in one year: https://t.co/SOoGkKA19r
@daviswbaer joined as a co-founder and through many different marketing tactics, pricing changes, and product updates, they've managed to carve out a niche market in a really competitive industry.
👉 @hostifi_net $9k MRR in one year: https://t.co/TknroGZWoK
After getting fired from his full-time job, @_rchase_ embarked on a year focused on building products to replace his salary in a year.
The dude seriously SHIPS and even took investment from @earnestcapital
1/ "Hardcore Year" (https://t.co/cjx7HfGeEK)— Reilly Chase\u2601\ufe0f\u2601\ufe0f\u2601\ufe0f (@_rchase_) July 31, 2019
MRR in July:
\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593\u2593 $9,109 of $8,333 goal (109%)
Totals@hostifi_net $8,463@ghostifi_net $361@locklinnetworks $125@captifi_net $147@patreon $13
I reached my goal for the year! \U0001f942\U0001f37e
Details in thread \U0001f447 pic.twitter.com/cUEeiADDAk
👉 @ClosetTools $11k MRR WHILE WORKING FULL-TIME AND WITH A FAMILY: https://t.co/pKQ7pFvpZY
With a strong product, continuous improvement, and SEO, @unindie has really been inspirational.
There are no excuses.
This year is flying by. How am I doing a July report already? Here it is: Closet Tools' July open stats:— Jordan O'Connor (@unindie) August 1, 2019
MRR: $11106.28 (+11.43%)
Organic Search: 3958 (+20.45%)
New Trials: 154 (-8.33%)
Less trials, more revenue (churn is going down!). The focus for July was feature stability. pic.twitter.com/4YRpkPvKxo
Today, that person co-hosted a webinar with me that had over 470+ registered and 130+ live
👇 Quick lesson on how to successfully pitch partnerships and co-marketing opportunities
How did he get in contact with me?
He sent a cold email, but not just any email. It was clearly personal, relevant, and conversational.
Lesson: Notice the language he used and how he tied it back to previous webinars.
Not only was it well written, but I could also easily judge if he'd be a good fit based on the article he wrote and linked to.
It's SUPER well-written and proved that he knew what he was talking about.
Lesson: Make your "ask" as easy as possible to consider.
There were three things that made the webinar a big success:
1. Tyler sent the webinar to his email list and did a lot of promotion.
2. He prepared ahead of time and put a lot of work into the deck, even incorporating some Baremetrics assets and references.
3. He had fun
Super appreciate all the work @TylerHakes put into today's "SEO for SaaS"
If you missed it, here's the recording: