Authors Nicolas Cole
1. Write Atomic Essay
2. Post image on Twitter
3. (Bonus) Copy/paste text as thread
4. Find relevant Question on Quora. Copy/paste Atomic Essay + image.
5. Copy/paste again on Medium.
6. Again on LinkedIn
Guide below ✍️🚢👇
Step 1: Write Atomic Essay
I really enjoy writing right inside the Figma template. It helps give me a good sense of exactly how much "real estate" I have/have left before my time us up and I'm out of space.
Once finished, I export the image and send to my phone on Slack.
Step 2: Post image on Twitter
Before I publish my Atomic Essay on Twitter, I use the Edit/Photo Markup function on the iPhone to highlight standout sentences.
These are usually power-phrases: things the reader skims and thinks, "That's interesting," prompting them to read more.
Step 3: For the Ship 30 for 30 challenge, I only turn Atomic Essays into threads if...
1. The piece is SUPER actionable and lends itself well to the thread format (lots of bullets, quick points, lists, etc.)
2. I'm referencing research and want to link to the pieces.
Step 4: Find relevant Question on Quora. Copy/paste Atomic Essay + image.
Search on Quora around the topic you wrote about. Find a related Question. Copy/paste the whole Atomic Essay as your "answer" (& fix formatting). Then include image so it appears in the thumbnail.
I have attracted dozens of mentors since I was a teenager. As I've gotten older, I've realized these relationships were the secret to my growth.
Here's how to find mentors of your own 👇👇👇
1/ Don't obsess over finding The Expert.
This is the BIG mistake anyone looking for someone to "mentor them" makes.
All you need is to find someone who knows the very-next-thing you want to learn. Technically, anyone "a little bit further along" can be your mentor.
2/ Start to see everyone around you as A Mentor
- Your co-worker with 1-2 yrs more experience is a mentor
- Your family friend who is always telling "war stories" is a mentor
- Your neighbor, cousin, aunt, uncle who has done what you're trying to do, can all be mentors
3/ Start with 1 question
Mentorship isn't a formal agreement. You don't ask, "Will you be my mentor for life?"
The key is to ask 1 question. See if the person gives you guidance.
Take that guidance. Apply it. Go back and ask a 2nd question. See if they reciprocate.
4/ True mentorships are mutually beneficial
Mentors want to share what they know with people who listen carefully & apply their wisdom.
It allows the mentor a "2nd chance" at walking their path, imagining what might have happened if they'd known what they know now, sooner
On writing advice, growth hacks, going viral, and feeling fulfilled in the process 👇
1/ There is only 1 secret to online writing.
There isn't a writing platform on the internet where this ISN'T the case. Social platforms. Major publications. Every growth period of my writing career happened during months/years of consistent volume.
2/ Growth hacks are overrated.
In my early 20s, I spent a LOT of time reading digital marketing blogs about how to get 50% more views here, or 20% more subscribers there.
A lot of it is mental masturbation.
You're far better off just consistently creating new content.
3/ Writing that engages/goes viral is emotional.
You don't have to "air your dirty laundry," but you do have to say something that makes the person on the other side of the screen pause, *feel you*, and engage.
This can be done through story, tone, before/after photos, etc.
4/ You don't go viral by getting lucky.
You go viral by publishing day after day, week after week, year after year.
My Quora dashboard is a great example. Out of 1,200+ Answers, less than 100 have gone viral.
That's not luck. That's rolling the dice 1,200+ times.
99% were 1 idea stretched across 300 pages.
They should have been blog posts.
Save yourself the time and just read these 10 👇
The vast majority of tactical marketing books become outdated after 1-2 years.
Some, after 6 months.
Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out
Did you know the top 10% of consumers in your category can drive 30-70% of the revenue growth?
Superconsumers by @eddiewouldgrow will completely change the way you think about growing your biz.
You don't need "all consumers."
Shoe Dog by Phil Knight, founder of Nike, is one of the most inspiring business stories you'll ever read.
And it all started by selling high-quality, low-cost running shoes from Japan.
(A style nobody thought was "cool" at the
The Self-Made Billionaire Effect by John Sviokla & Mitch Cohen is all about how Producers can combine conflicting, opposite ideas at the same time to create massive value.
This is the playbook for thinking like a
1/ Build in public
Too many founders want to build "in stealth"—so they can do a grand reveal to the world.
Unfortunately, stealth =
• Very expensive
• Harder to iterate
• More pressure to make it "perfect"
Building in public = speed & easier to iterate.
2/ Always be "in beta"
Don't ever think your startup will reach an end.
Don't strive for "done."
Even at 600,000 employees and $1.5 trillion in market cap, Amazon still operates as "it's always Day 1."
Greatness should be a forever journey, not a destination.
3/ Name & Claim your category
Before a customer can care about what you do, or what you've made, or what you sell...
THEY HAVE TO KNOW WHAT IT IS.
You should be able to name & claim your category in 2-3 words.
And those 2-3 words should be the nucleus of everything you do.
4/ Hire slow, fire fast
Your first hire is the most important one you'll ever make.
Because that hire is what unlocks:
a) More of your time
b) The future culture of the team
Hire this first person slowly. Make sure it's right.
If it's not, get rid of them ASAP & try again.
Since then, I've written more than 200 threads and accumulated over 50,000,000 views on Twitter alone.
Want to know a secret?
I (pretty much) use the same 7 thread templates every time.
Template #1: The Framework Thread
The best frameworks all follow this same recipe:
• To solve X [well-known & difficult] problem
• I do Y [unconventional] thing
• To achieve Z [highly desirable]
In 2021, I published 4 books.— Nicolas Cole \U0001f6a2 (@Nicolascole77) January 3, 2022
In 2022, I plan on publishing 8.
Here's the 5-step framework I use to write 60,000+ words in 30 hours or less (2,000 words per hour) \U0001f447
Template #2: The Curation Thread
Recipe: "I did all this work—so you don't have to."
But the secret w/ curation threads is to niche down HARD.
"Biz books to read on investing" > "Best biz books" > "Best
Over the past 10 years, I have read over 500 business books.— Nicolas Cole \U0001f6a2 (@Nicolascole77) January 4, 2022
99% were 1 idea stretched across 300 pages.
They should have been blog posts.
Save yourself the time and just read these 10 \U0001f447
Template #3: The "This Just Happened" Thread
Breaking News always has a 24-48 hour hype cycle.
The recipe here is:
• Write about a trending topic
• Provide your own unique take
• Unique take must be relevant to your
Today, Microsoft announced its acquisition of Activision Blizzard.— Nicolas Cole \U0001f6a2 (@Nicolascole77) January 18, 2022
$68.7 billion. All cash.
But Activision has had a rough couple years.
\u2022 World of Warcraft dying
\u2022 Overwatch delayed
\u2022 Sexual harassment charges
Microsoft needs to fix these 3 things to be successful:
Template #4: The "If I Had To Do It Over Again" Thread
• I achieved X
• And made a lot of mistakes along the way
• If I were you, and had to do it all over again, here's what I would do
I started writing online when I was 17 years old.— Nicolas Cole \U0001f6a2 (@Nicolascole77) November 10, 2021
Since then, I've...
\u2022 Written 3,000+ articles online
\u2022 Ghostwritten 1,500+ articles online
\u2022 Published 5 books & 30 "mini-books"
\u2022 Built two 7-figure writing businesses
If I had to start from $0 again, here's what I'd do: