NEW INTERVIEW: Former Chairman of Sony Entertainment on Nintendo's Everlasting Intellectual Property

'Mario is probably impervious to extinction'

$NTDOY

https://t.co/MI0mMmSDsf

Nintendo has 100 years of experience in gaming.

'They are the masters in this field'
'As a platform holder, our job is to create a wider audience, continually.'
'I think Nintendo really understands the game design maxims for a handheld platform and then how to leverage their very powerful IP vault in that medium.'
It seems Fortnite and Roblox is additive to the industry and not exactly zero-sum vs AAA games?
Parallels between gaming and film IP

'because gaming is so tied to technology (which) has to keep moving forward in order to bring more immersive experiences, previous generation games are not compatible with the new technology'
'If you talk about the IP power of gaming, it’s true, but it has these breaks in the cycle, where entire franchises can disappear, because you can’t access them anymore''
The faster technology moves, the greater the challenge in sustaining the value of the IP

'Given their history, I think it would be very difficult for Nintendo to do a bad iteration of Mario'

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Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.
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The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.