How to Use Cialdini's Influence Principles to Grow On Twitter
// A THREAD //
Robert Cialdini took various kinds of sales/marketing/door-to-door sales jobs to figure out what techniques those "magician of persuasion" use.
Then he defined the 6 principles of INFLUENCE.
How to use them to grow on Twitter?
1. Reciprocity
Don't be afraid to give away.
Give away:
- likes
- RTs
- engagement
The bigger accounts will notice... and reciprocate.
It's human nature.
Action step: Write 20 comments a day (don't ask for anything).
2. Scarcity
is an enormously powerful weapon but make sure you use it well so it doesn't look sneaky.
You can use it for:
- Get beta testers
- Running limited sales
- Doing AMA (1hr) [bigger accounts)
Action step: Before a launch write you're looking for max 3 beta testers.
3. Authority
cannot be built by tweeting platitudes.
You'll have to show you know what you do and you understand it.
The reward will be sweet.
Action step: Post a thread from your field of expertise 3x per week.
PS. Even if you don't consider yourself a pro yet.