A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi
I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."
To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.
The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?
In order to succeed you'll need to execute these steps well:

1. Pick a good market
2. Discover what they desire
3. Build something that gives them the outcomes they want
4. Do it better than the competition 😉
How do you do all this?

"You cannot know what your audience actually wants until you engage with them." – Seth Godin

Hang out with people in their world. Interact with them in the Commons.
And, YES! "Tell people about it" is a crucial step.

https://t.co/CWbJ7vGVmZ
What makes a good market?

In my book, I recommend that you look for three attributes:

1. Purchasing power
2. Purchasing desire
3. Critical mass

https://t.co/N0B8rEkV01
The marketing potential of your product is determined early on:

1. The market you choose (how cheap/easy are they to reach? do they pay for things?)

2. The customer desire you choose to tackle (how strong is it?)

3. The product you choose to build (does it satisfy the desire?)
Related:

https://t.co/Thg55fGMh7

More from Startups

💪 And we're down to the last 48 hours until the biggest live-streamed startup event hosted by @thepatwalls & @shipstreams kicks off!

With this, let's get motivated with some curated readings & posts by fellow #24hrstartup participants & indie makers. Check them out below!

✍️ Andrew Parrish wrote - "Why I'm Participating in the 24 Hour Startup Challenge".

@makersup's takeaway - Makers love possibilities, the joy of building. Any aspiring maker should experience the end of lurking on forums & reading @wip's to-dos.

Read:

👩‍💻 @anthilemoon created a list of @women_make_ members participating in the #24hrstartup challenge. Do let her know if she missed anyone!

More at:
https://t.co/zYKVZEq8aq


😺 We can't forget one of the key platforms in shipping indie, can we, @ProductHunt?

Check out @ProductHunt's guide to launching at: https://t.co/VB6WgGx6sa.

In addition, it would be wise to prepare for the launch. Fine tune your assets and post at

🚢 Well, we definitely can't leave out the man behind all of this, @thepatwalls!

Launching isn't easy, but know what you'll be facing even before coding. Check out @thepatwalls' "words of shipping" at:
5 Micro Skills That Will Improve Your Life Drastically

// A THREAD //


Even the small things compound over time... and become huge.

And they become HUGE.

This is the list of small skills that will improve your life A LOT over time, you can't even imagine how much... before you give it a try.

I'll present the skills in form of mini challenges.


1. Type with all ten fingers 10 days - 10 mins in the morning.

Most of us spend a lot of our time behind the computer typing.

Yet, not many people know how to write with all ten fingers —> drastically faster.

You can learn it for free here:
https://t.co/ow2WTHrXBJ


2. Make at least one Zap

Zappier allows you to make micro workflows between the applications you use.

Let's say you have to calendars (work and normal) and you want to sync them all the time —> Zappier


2b. You send an email every month remind your customers to pay the maintenance fee + reminder them if they won't —> Zappier

You want an email notification every time someone edits a Google sheet —> Zappier

Basic version is free. @zapier

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