I tried 26 Indian D2C (Direct-to-consumer) brands in 52 weeks!

{list below}

-> Because D2C brands are able to directly establish a relationship with the consumer, they are able to provide greater personalization & faster TAT for after-sales issues. I have personally interacted with many co-founders of these brands after purchase to provide feedback.
-> Lack of infrastructure shackles allows these brands to increase their CACs & rope in consumers with cashbacks, rewards, subscriptions, and other gifting bundles. Brands have also collaborated together in the form of cross-overs (Dope x Svami, The Whole Truth x KC Roasters).
-> I personally discovered half of these brands through @CRED_club. CRED claims that their 3 million members spend as much as 40% higher than average consumers. If this holds true, CRED Pay, launched in collaboration with @Razorpay, is a golden opportunity for D2C brands.
-> The craft coffee revolution has reached India. Newer flavours, blends, roast profiles, and the finer subtleties of coffee are finding takers. Here's a tweet from @miten highlighting some of these amazing brands on CRED.

https://t.co/hfMocvmBEK

{list below}
Beverages (AND MANY-A-COFFEE):

1. @theragecoffee (Coffee)
2. @KCROASTERS (Coffee)
3. https://t.co/fVvNlzcKtD (Coffee)
4. @drinkslaycoffee (Coffee)
5. @RoastersToffee (Coffee)
6. @SvamiDrinks (Craft Tonics)
7. @brewhouseicetea (Iced Tea)
8. @VahdamTeas (Tea)
Clothing:

9. @socksoho (Socks)
10. @thesouledstore (T-shirts)

Food:

11. @thegourmetjar (Dips & Spreads)
12. https://t.co/feTa0uDm4u (Hot Sauce)
13. @wholetruthfood (Protein Bars)
14. @epigamia (Yogurt)
Home, Gifting & Sleep:

15. @cafe_jei (Coffee Apparatus)
16. https://t.co/A3qR9MlVAu (Mattress)
17. https://t.co/1D9VYUwUZf (Pillows)
18. @SleepyCat_India (Pillows)
19. @smartivitylabs (STEM Toys)
Personal Care:

20. @BombayShavingCo (Beard Care)
21. @theustraa (Beard Care)
22. @ZeroRisque (Face Masks)
23. https://t.co/ymflng3sJG (Incense Sticks)
24. @SuppIndia (Multi-vitamins)
25. https://t.co/VBGrauIah3 (Protein Supplement)
26. https://t.co/qF3o4hN6pw (Sneaker Care)
P.S. There might be a high correlation between my requirement for sleep solutions and my experiments with artisanal coffee brands.🧐

P.P.S. I have a podcast where I have interacted with the founders of Indian D2C brands & other Indian startups.🚀

https://t.co/Q8pbXhcv33

More from Society

Brief thread to debunk the repeated claims we hear about transmission not happening 'within school walls', infection in school children being 'a reflection of infection from the community', and 'primary school children less likely to get infected and contribute to transmission'.

I've heard a lot of scientists claim these three - including most recently the chief advisor to the CDC, where the claim that most transmission doesn't happen within the walls of schools. There is strong evidence to rebut this claim. Let's look at


Let's look at the trends of infection in different age groups in England first- as reported by the ONS. Being a random survey of infection in the community, this doesn't suffer from the biases of symptom-based testing, particularly important in children who are often asymptomatic

A few things to note:
1. The infection rates among primary & secondary school children closely follow school openings, closures & levels of attendance. E.g. We see a dip in infections following Oct half-term, followed by a rise after school reopening.


We see steep drops in both primary & secondary school groups after end of term (18th December), but these drops plateau out in primary school children, where attendance has been >20% after re-opening in January (by contrast with 2ndary schools where this is ~5%).
Like most movements, I have learned that the definition of feminism has expanded to include simply treating women like human beings.

(A thread for whoever feels like reading)


I have observed feminists on Twitter advocating for rape victims to be heard, rapists to be held accountable, for people to address the misogyny that is deeply rooted in our culture, and for women to be treated with respect.

To me, very easy things to get behind.

And the amount of pushback they receive for those very basic requests is appalling. I see men trip over themselves to defend rape and rapists and misogyny every chance they get. Some accounts are completely dedicated to harassing women on this site. It’s unhealthy.

Furthermore, I have observed how dedicated these misogynists are by how they treat other men that do not immediately side with them. There is an entire lexicon they have created for men who do not openly treat women with disrespect.

Ex: simp, cuck, white knight, beta

All examples of terms they use to demean a man who respects women.

To paraphrase what a wise man on this app said:

Some men hate women so much, they hate men who don’t hate women

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