SEO helped me generate over $350k in the last three years (over $200k in 2020 alone).
Indiehackers that focus on SEO tend to have more success than those who don't.
I'll break down what makes it so valuable.
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1. Demonstrated Demand 🗣
If people are searching for a solution to the problem they have, there's demand for a product that solves that problem.
There's no guessing. You can see the search volume for different markets to determine its size.
People want what you're selling.
2. Search Intent 🔍
SEO is so different from social media, simply because the people typing in keywords are warmer leads.
If you're on FB and see a promotion, it's mildly annoying. If you're on Google, you're looking for that thing anyways.
They're ready to buy something.
3. Ownership 👑
You hear it all the time - people say to write on your own blog, host your own email list, etc.
SEO allows you to do just that. It drives traffic to the most valuable assets you have. You don't need other platforms.
You can do whatever you want on your website.
4. Traffic Value 💰
I pay ~$2.5k/month for 3k clicks using Google search ads.
I also get an average of 250 clicks/day through SEO, working out to be 10500 clicks/month.
That's ~$8750 in free traffic every month.