The Psychology of Persuasion 🧠

6-Principles to Influence and Control every encounter.

Take Back Your Control 👊🏽

-THREAD-

1. Scarcity creates more demand

When an opportunity becomes less available to us, we desire it more.

A good example of this would be the brand “Supreme”

They’ve created the ultimate scarcity around their products which makes them sell out almost instantly.
2. Humans feel an obligation to return favours

A great example of this would be when someone buys you something expensive for your birthday...

You almost feel obligated to return the favour and buy them something equal in value for their birthday.

Let’s continue...
3. The harder we have to work for something, the more we value it

Nothing worth having ever comes easy.

The more time and effort we invest into something, the more meaning it has behind it.

Relationships, business, life...

This applies to all aspects.
4. We seek social proof when we are unsure

Humans by nature are social animals, so it only makes sense that we seek social proof as reassurance.

Use societies FOMO to your advantage by showing potential clients what they’re missing out on.

Next...👇🏽
5. When negotiating, start with an outrageous request and work backward

The goal is to start with an extremely large request, one you know will get shot down.

From here, it’s more likely for them to accept a second offer.

One that might’ve been declined if offered by itself.
6. Being indifferent of the outcome gives you leverage over the negotiation

Being able to walk away and mean it will always be the strongest negotiating position.

The person who is most desperate shows he has no options available.

Always act like you’re indifferent!
Thank you for reading and making it this far!

I hope you implement some of these strategies in some aspects of your life.

Please kindly RT + Share the first Tweet if you wish to support me 🙏🏽

More from Psychology

V-day 💝. As promised, here are some 🔥 notes about psychotherapist @EstherPerel. We'll focus on the podcasts for now because her books deserve their own threads.

1-sentence summary: Esther is a modern-day relationship & love wizard. How does she do


Let's start by posing a question I love, one I heard Esther ask a couple who desperately wanted their relationship to survive,

"Are you prepared to mount a little inner revolution?"

So twitterers, are you?

The thread will be broken down into 5 sections:

• Why the Esther 😍?
• How to criticize
• How to argue
• How to listen when the body speaks (aka nonverbal communication)
• Skillful therapy (observations & Esther's commonly asked questions)
• Uncategorised quotes I love

Before we jump in, a quote from @interintellect_'s Esther salon 🔥

"Love is a form of information sharing. You create a circuit of information between a partner & you, + you keep digging in deeper layers. There is an infinite amount of beauty to discover in another person" -Anna

~ What's Fascinating About Perel?

Mostly, I want to be her.

Couples come to her when they're stuck. She unfreezes them, moving them from stagnant to flowing.

Why is she so good at it? That's the question I'm trying to answer & the reason I can't stop analysing her sessions

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MDZS is laden with buddhist references. As a South Asian person, and history buff, it is so interesting to see how Buddhism, which originated from India, migrated, flourished & changed in the context of China. Here's some research (🙏🏼 @starkjeon for CN insight + citations)

1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (
https://t.co/zF65W3roJe) (abbrev. TWX)

2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).

These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.

Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.

3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
A THREAD ON @SarangSood

Decoded his way of analysis/logics for everyone to easily understand.

Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen

1. Keeps following volatility super closely.

Makes 7-8 different strategies to give him a sense of what's going on.

Whichever gives highest profit he trades in.


2. Theta falls when market moves.
Falls where market is headed towards not on our original position.


3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result

He believes in a market operator, if market mover sells volatility Sarang Sir joins him.


4. Theta decay vs Fall in vega

Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.
12 TRADING SETUPS which experts are using.

These setups I found from the following 4 accounts:

1. @Pathik_Trader
2. @sourabhsiso19
3. @ITRADE191
4. @DillikiBiili

Share for the benefit of everyone.

Here are the setups from @Pathik_Trader Sir first.

1. Open Drive (Intraday Setup explained)


Bactesting results of Open Drive


2. Two Price Action setups to get good long side trade for intraday.

1. PDC Acts as Support
2. PDH Acts as


Example of PDC/PDH Setup given