5 Tactics I Used To Improve My Open Rate By 12%.
And Sometimes Even By 15-20% 🧵
Currently, my open rate ranges between 45-47% with nearly 15k subs.
My last email had a 48% open rate.
With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.
Gimme 4 min...
1. Emoji Identity
This is something I stole from Morning Brew.
Morning Brew includes a "☕️" in all of their subject lines for good reason.
Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.
And so I did the same.
Example: Morning Brew
Every email I send, the subject line starts with the "🔍"
And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.
Example: Marketing Examined
2. Ask For A Reply In Your Welcome Email
The almighty spam and promotion folder where open rates go to die.
And where newsletters go to be forgotten.
One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.