BC MARKETING
Saved by @chamakta_choora

I get DM's from founders with the same specific problems.

Here's a public list of marketing tools I recommend:

↓

 1. Twemex

Twitter Advanced search on steroids.

Whenever you visit someone's account, see their most popular Tweets of all time in order.

H/T @Julian for this

https://t.co/8P2YJ3Jrf0
2. Good UI

Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google etc

https://t.co/RafGqoat98
3. Blisk

See how your website looks across every device.

Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.

https://t.co/RJjDCGb2Ta
4. Really Good Emails

Struggling with email ideas?

Library of thousands of quality emails to get inspo from.

https://t.co/ukggc8CzcA
5. Fantastic Texts

Struggling with SMS ideas too?

Library of SMS campaigns for constant inspo.

https://t.co/OeT8CKUrPp
6. Turbo Ad Finder 2.0

An inverse adblocker. It disables your newsfeed so all you see are ads.

https://t.co/OMdJ8L6Kso
7. Built With

Want to see what tools a competitor is using?

Add their website Built With will run their codebase to see behind the curtain.

https://t.co/6kZ91WUjWa
8. SubReddit Connect

Insert market you are researching.

SubReddit Connect feeds you a mindmap of interconnectinged Reddit sub-communities on that topic.

https://t.co/TNjWbE7EMY
9. Unicorn Ads

Pulls the top 1000 Shopify stores in the world.

Filter by niche and see what ads they are running.

https://t.co/Fswo15zlWW
10. First 1000

Case studies on how companies like Uber, Tinder & AirBnB got their first 1000 customers

https://t.co/wLNEYZG8TY
11. Opportunities

Takes the fastest growing Google + Reddit trends and sends you them in a free newsletter.

https://t.co/Qd9YUj0rlX
12. Windsor

Personalised deepfake videos at scale.

Record one personalized sales video. Windsor then makes a personalized deepfake for each new customer.

https://t.co/RytQipINjk
13. CopyAi

Rubbish copywriter?

CopyAi lets you outsource your copywriting to a machine.

https://t.co/xChSbkgyJ5
14. Landing Page Checklist

Looking to launch a new site? Run it step by step through this list of tools.

https://t.co/D1B0YIzPJx
15. Mentioned

Get an email every time your website is mentioned online.

Tackle bad word of mouth as it happens.

Or amplify good word of mouth as it happens.

https://t.co/eUPYwMifZg
16. Marketing Examples

No creative juices?

A gallery of world-class marketing examples from my brother @harrydry

https://t.co/bnpiFY1seP
17. Marketing Templates

300+ free pre-built marketing docs from experts so you can be lazy (AirTables, Google Sheets, Trello Boards etc)

100's of hours saved

https://t.co/FypZdzUU5W
18. Geckoboard / Databox

Team forgetting their KPI's?

Pull through automated no-code dashboards each day.

https://t.co/ILhzxjEt9s + https://t.co/qASmQZElQt
If you're a high-growth company (Typically $1-50 million investment or revenue) ---> https://t.co/x48jzUszBe
If you enjoyed this, I occasionally send out a newsletter.

It contains:

1. Clouds - Mental Models + Big Marketing Ideas

2. Dirt - Tactics + Leveraged tools

100% high signal. 0% spam.

Check it out here ---> https://t.co/gZLFoqxVV0

More from George Mack

George Mack
George Mack
@george__mack
THREAD: 15 of the most useful razors and rules I've found.

Rules of thumb that simplify decisions.

Bezos' Razors:

• If unsure what action to take, let your 80-year-old self make it.

• If unsure who to work with, pick the person that has the best chances of breaking you out of a 3rd world prison.

Skinner's Law:

• If procrastinating on an item, you only have 2 options:

1. Make the pain of not doing it greater than the pain of doing it.

2. Make the pleasure of doing it greater than the pleasure of not doing it.

Luck Razor:

• If stuck with 2 equal options, pick the one that feels like it will produce the most luck later down the line.

I used this razor to go for drinks with a stranger rather than watch Netflix.

In hindsight, it was the highest ROI decision I've ever made.

Bragging Razor:

• If someone brags about their success or happiness, assume it’s half what they claim.

• If someone downplays their success or happiness, assume it’s double what they claim.

The map is not the terrain.
ALL , BUSINESS , PRINCIPLES
George Mack
George Mack
@george__mack
4 Learning phases:

1. Unconscious incompetence - "I don't know how bad I am"

2. Conscious incompetence - "This sucks. I know how bad I am"

3. Conscious competence - "I can do this if I focus"

4. Unconscious competence - "I don't remember the last 10 minutes of driving my car"
ALL
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George Mack
George Mack
@george__mack
If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.

2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.

3. The best marketers are open source for the *first time ever*

• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website

There's no centralised database like Github - but it's there for the resourceful

4. Copy or reverse-engineer

A. If you want to do good marketing, just copy the greats.

B. If you want to do great marketing, reverse engineer the principles behind great marketing.

Warning: You will then be copied.

5. Think with headlines first

Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.

If the headline is good, they then make the video.

This is the inverse of making the headline fit the story.

Think of distribution before creation.
MARKETING
George Mack
George Mack
@george__mack
THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas:

1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland

2. The Best Content Involves A Red Pill

• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"

• Hand society something they're not hearing anywhere

• Society says blue pill. Your content says red pill.

(@finnscave via @ShaanVP)

• The irony is that the red pill metaphor is itself a red pill - once you see it, you can never unsee it.

• The best content creators on the internet all have their own red pill, which makes their content so enticing.

E.g. @jockowillink's red pill:


• Society's Blue Pill: Writing is a boring activity from school

• @david_perell's Red Pill: Writing online is the fastest way to accelerate your career
MARKETING
George Mack
George Mack
@george__mack
Marketing is the ultimate meta skill.

Lifehack: Most people are awful at marketing.
MARKETING

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Ari Paparo
Ari Paparo
@aripap
Based on my many years experience, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. Thread...

1. If you add something to targeting, it also must be in reporting.

2. The answer to the question “Do you need to forecast this?” is always yes.

3. The answer to “Is this forecast working well?” is always no.

4. If you give an agency customer two options, they will always choose “both.”
MARKETING
Sahil Bloom
Sahil Bloom
@SahilBloom
Storytelling is a superpower.

A key to unlocking growth in your writing, startups, marketing, business, or career.

THREAD: 10+ principles of effective storytelling (that you can start using today):

Clarity of Purpose

The best storytellers always define a clear purpose prior to crafting their story.

What is the story trying to achieve? What does success look like with this story?

Commit to answering these key questions before doing anything else.

Define the Audience

Every great story begins with a well-defined audience.

Who is the audience? What do they consciously (or subconsciously) want from the story?

Be deliberate with this exercise.

Be honest with yourself. The audience may look different than you expect.

Establish Structure

“People have forgotten how to tell a story. Stories don’t have a middle or an end any more. They usually have a beginning that never stops beginning.” – Steven Spielberg

Stories need structure.

Clear narrative arcs (like Pixar’s “hero’s journey”) work well.


The Story Spine

Playwright Kenn Adams created a neat framework - “the story spine” - for establishing structure:

Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].

Fill it in and watch your story take shape.
MARKETING
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Cody\u26a1\ufe0f\U0001f976
Cody⚡️🥶...
@thecodycarnes
How to destroy your competition with Cold Email

Want numbers like this?

I am going to show you exactly how to GUARANTEE your cold emails will convert.

// THREAD //


First, I am going to show you the structure of a killer cold email.

---
{{Quick Question about Company_Name}} <-- Subject line

Hey {{Name}}, [[first line}} <-- individual personalization is key

We just helped ___, a business like yours, do x in y days <-- Case study

I'm 100% certain we can do something similar for you.

Do you have time for a call this week? <-- CTA

--------

Let's break this down.

Our main goal is to not sound automated. (even though it was in a way)

How do we do that?

Highly Personalized First Lines.

We have their:

- Company Name
- First Name
- LinkedIn Profile

I use https://t.co/cotgiyqqLE to scrape this. (not aff)

The better the first line, the better the cold email will convert.

We need 10/10 first lines.

A good offer + a bad first line = 60% open & 8% reply rate

A good offer + a 10/10 first line = 80% open & 20% reply rate

Run the numbers.
MARKETING
MartinStellar
MartinStellar
@martinstellar
In your business, how do you handle the sales and price and T&C parts of the sales?

Specifically, when clients try to haggle, or try to make you play by their rules - what do you do?

It’s very common to then start to appease the buyer - and it's a grave mistake.

[Thread]


When you start to reduce your price, or you agree tot terms you’re not happy with, you’re setting up for an experience that will disappoint your buyer and you as well.

In fact, the more you let go of your own rules, the lower level of customer satisfaction, no matter how good of a job you do.

Saw this tweet the other day:

“Just said goodbye to a potential client because they wanted me to go against everything I've learned and start work without a deposit payment.

"But we're BIG and you're small. You can be flexible."

"No. It's because I'm small that I can't be."

Now this is a correct and true response - but it’s also the wrong one.

Because how big a client is doesn’t have to affect your terms and conditions, and shouldn’t.

Because with that reply, the client heard ‘you’re right, you’re bigger and therefore dominant.
MARKETING
Anushka Rathod
Anushka Rathod
@anushkarathod98
How to grow on Instagram reels?

I went from 1000 followers to 215,000 followers in 8 months and here is what I learnt!

If you're just starting out, this is a great time. With recent changes to the algorithm, Instagram is promoting smaller pages more than ever. (1/n)

1) Pick a niche. Something that hasn't been done before. Create your own style, the accounts that have grown the fastest have had a first mover advantage in their niche. (2/n)

2) Quantity over Quality. Trust me the algorithm loves small accounts. Even if the content is marginally good IG algorithm will promote it. Upload twice daily if possible until you get a viral video. This doesn't mean you compromise a lot on quality though. (3/n)

3) Trends. The algorithm understands trending music and heavily promotes videos on trending music! If you can use those trends with your niche. (4/n)

4) Now lets talk about Content:
4.1 Entertain as much as possible. No one comes to Instagram to learn. Package information with entertainment. (5/n)
MARKETING

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🎉🎉 PHP 7.3 is here!

Here are the things I'm excited about.

🚂 Trailing commas in function/method calls!

This will certainly be a required styling choice for me. Same delightful benefits of trailing comma in multi-line PHP arrays, and JavaScript objects.


🧵 Less disgusting heredoc syntax!

Inlining heredoc strings in any way right now is grrrosssss. Now we get sensible capabilities. Everything that was wrong with it is now fixed!

(Ignore the bad syntax highlighting)


☠️ Finally, not-so-silent json_decode error detection!

This really sucked before, now it just sucks a bit less (who wants to pass a 4th param and pass 2 default params first? (helper function anybody?)


📜 Not horrible functions for getting the first and last item (or key) from an array!

Before you either strung a bunch of functions together or messed with internal array pointers. This is a much-needed improvement.
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Eileen May
@suleskerry
Joanna Cherry:"Alex Salmond secured a concession that nothing in Scotland Act would preclude the people of Scotland from subsequently choosing an independent future. This is recorded in Hansard during second reading of Referendums (Scotland & Wales) Bill, May 21, 1997."

Donald Dewar said: “I should be the last to challenge the sovereignty of the people, or deny them the right to opt for any solution to the constitutional question they wished. For example, if they want to go for independence, I see no reason why they should not do so." JC

"In same debate Alex Salmond went on to emphasise that “… the Claim of Right referred to sovereign right of the Scottish people to determine a form of Govt best suited to their needs. It did not suggest sovereignty resides with English Members of Parliament." Joanna Cherry

Joanna Cherry: "Donald Dewar articulated the democratic norm later enshrined in the Edinburgh Agreement. His concession laid the foundation for the 2014 referendum in recognising the rights of Scots to choose whether to remain part of our voluntary union with England."

"I am wholly in agreement with view that we must find a legal & constitutional way to demonstrate that public opinion in Scotland has changed since 2014 referendum, in order for our independence to be internationally recognised & therefore meaningful." Joanna Cherry
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Kavita
Kavita
@Kavitastocks
There are many strategies in market 📉and it's possible to get monthly 4% return consistently if you master 💪in one strategy .
One of those strategies which I like is Iron Fly✈️

Few important points on Iron fly stategy

This is fixed loss🔴 defined stategy ,so you are aware of your losses . You know your risk ⚠️and breakeven points to exit the positions.
Risk is defined , so at psychological🧠 level you are at peace🙋‍♀️

How to implement
1. Should be done on Tuesday or Wednesday for next week expiry after 1-2 pm
2. Take view of the market ,looking at daily chart
3. Then do weekly iron fly.
4. No need to hold this till expiry day .

5.Exit it one day before expiry or when you see more than 2% within the week.
5. High vix is preferred for iron fly
6. Can be executed with less capital of 3-5 lakhs .
https://t.co/MYDgWkjYo8 have R:2R so over all it should be good.

8. If you are able to get 6% return monthly ,it means close to 100% return on your capital per annum.
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Sheetal Rijhwani
Sheetal Rijhwani
@RijhwaniSheetal
How you can filter stocks for Intraday trades - 🧵

As a kid, we would do homework before school the next day - you have to do homework here too. A specific sector performs on a particular day and studying things a day before will help you spot that particular sector. (1/11)

To prepare for the next trading day, you got to check the Index charts of all sectors. You got to keep an eye on a specific Index if you see a few factors:

- If any Index closed exactly at the resistance, you can get a trade on either side on the next day. (2/11)

- If it gave a rejection candle at resistance.

- If any Index closed exactly at support, you can get a trade on either side the following day.

- If there was a bullish signal at the support.

- If any Index gave a breakout or breakdown and then gave a good closing. (3/11)

- If any Index has taken support at 50 or 200 EMA.

Once you spot the Index, look at all the stocks in that particular Index. Pick at least 3-4 stocks from that Index and add them to your watchlist for the next day. It's ideal to check both higher and lower timeframes. (4/11)

What you should do next day? (When I am unable to check Indices and stocks a day before, I sometimes directly start with this process.)

- Start with checking the top gainers/losers list. I observe market from 9:15 to 9:45am to check the sectors performing well on that day.(5/11)
SCREENERS , ALL , INTRADAY STRATEGIES
James \u270c\ufe0f
James ✌️
@jamesg_oca
Starting a startup is hard. This thread will contain some key advice I think are particularly noteworthy:

1. “If you’re not embarrassed by the first version of your product, you’ve launched too late.” - @paulg The first version of my product was not great, but hey, it worked.

2. Don't build in a vacuum. You should build your product out in the open for the world to see. You will gain valuable feedback from users if you build publicly, and provide insights which ensure you are building a product users truly want. cc @rrhoover @sama

3. As a young founder, a massive weakness is age and the lack of credibility. Developing partnerships, trying to acquire customers. etc have all taken so much longer. In fact, when I mentioned my age, a few investors just walked away. cc @Jason

4. Work on what makes you feel excited. Working on something that you don't believe in will cause you to make rash product decisions, resulting in loss of user loyalty. @fredwilson

5. Take care of yourself. While doing the occasional code sprint can be incredibly useful, working 24/7 and disregarding your health just to build a great product is not a wise choice.
STARTUPS