BC CULTURE
Saved by @jay_millerjay

Time to lift the lid? Can you ‘live tweet’ reading a 6 year old playbook you co-wrote and it not be the be the most boring thing ever? How could something written about social media 6 years ago possibly even be relevant eh?! #StorytellingAtScale

 From a creative perspective we could almost stop right here... the biggest challenge in churning out content is that you don’t give yourself the time to make exceptional content that you’d actually want millions of people to see... like your TV ads. #StorytellingAtScale
This doesn’t seem... controversial? But we gave it a whole page because frankly all too often it still is 🤷‍♂️ #StorytellingAtScale
An integrated campaign that brings the same campaign idea (and distinctive assets ideally) to life but in a way that makes sense on social...? Sounds pretty obvious. This was the output of the first ever UK ‘Publishing Garage’ workshop with Facebook & Elvis. #StorytellingAtScale
Ahh yes, perhaps not award winning creativity but let’s acknowledge FB isn’t always the biggest/broadest brand building canvas... practical occasion based (category entry point even?) content and simple reminders or prompts play a big role. #StorytellingAtScale
Look, this isn’t rocket science is it folks... but yes, apply good brand & creative best practice to your social content too. #StorytellingAtScale
Did I mention I used to work on Oreo? I think I do say it in passing occasionally... but anyway, the Daily Twist was more a triumph of consistency (in content AND reach) than it was for inspiring a one off (but fun) Tweet. #StorytellingAtScale
Honestly we came to see that even this ‘reduced’ calendar was WAY too much content and nothing was getting maximised reach or wear in (let alone wear out) but yes is more is still a good take home. #StorytellingAtScale
Remember Facebook Apps? We were fighting those back then... we won that battle much more cleanly than the ongoing war against cheap tricks in social 😂 #StorytellingAtScale
Ooh, this is a glorious slide in which we named and shamed some of our own brands for the cheap tricks they were using!

Cute animals ✅
Desperate plea for engagement ✅
Forced engagement competitions ✅

#StorytellingAtScale

[This Slide Image Is Redacted 🤐]
Ahh media thinking... imagine approaching social media platforms as serious media channels with opportunities to drive continuity, increase reach, or allow smaller brands to activate?! #StorytellingAtScale
And the media money shot... things have evolved a bit but not a lot since then. NB - we’re not talking about a few hundred £ here and there, we’re talking about how we scale social to reach 50%+ of our total target consumers on a regular basis. AKA #StorytellingAtScale
Measuring social based on... reach, resonance & reaction? Not social metrics and engagement? 🤯 did we reach enough people? Did we make them think anything different? Did we make them do anything different? #StorytellingAtScale
Long time listeners... it won’t surprise you to learn I went hard against ‘engagement’ - rebranded as ‘digital actions’ to try and find a role for, but really clear it’s not about business value in itself, MAYBE about content testing (I’m less convinced now) #StorytellingAtScale
REALLY hard against engagement... there’s a whole splendid explaining why they are nonsense numbers. We went on to remove/ban active engagement metrics from central social media performance dashboards, and to try and stop agencies using it. #StorytellingAtScale
I liked this because it spoke to global inclusion and accessibility... lots more you can do in this space now. #StorytellingAtScale
All of that to conclude that marketing on social media channels is kinda like marketing elsewhere? With some media specific upsides and unique creative opportunities? Oh right. Also organic social was more or less banned (except for customer service/replies) #StorytellingAtScale
And we’re done. There are things that have evolved, new opportunities and even some more rigour... but IMHO you could follow all this and have a pretty strong social media approach, especially if you work out how it fits in with your other channels. 🤷‍♂️ #StorytellingAtScale

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It's TEGAN!
It's TEGAN!
@tegan_oneil5000
on a very basic level it is astounding to me that seemingly half the country is hooked on the adventures of The Vision & Scarlet Witch, whose last series together was a precise contemporary of Watchmen and The Dark Knight Returns, and which was quarter box fodder for decades

in hindsight, of course, the idea of framing a superhero story as a suburban dramedy seems novel and fresh to people, but that’s only because other people spent literally three and a half decades sleeping on it


now, of course, many new fans who look into the history of the matter might wonder why such a seemingly popular and fecund direction for these two characters was permanently shelved in the late 80s, what set of factors could possibly have -


they were able to put back some of what was broken - in time - but they never were able to get back to the marriage, and by the time the characters had new status quos in the early 90s the company had moved away from those kinds of genre experiments, and the rift became permanent

the Vision was a humorless drip for years, doing much the same schtick as Data during the precise years ST:TNG was airing

and as a consequence of those stories Wanda permanently became the poster child of women who cannot handle their power because of female inconstancy ...
CULTURE
christmas cheer liz bruenig
christmas cheer liz br...
@ebruenig
one of the things i like about Batman is that it's fundamentally about being orphaned, and being an orphan — how this guy stays tethered to the world in his own weird, abstract, extrajudicial way when he feels that his link to it has been violently severed

Batman does this by permanently recapitulating his own trauma: solving crimes for other people, protecting them. But that's actually just the beginning; he also recapitulates his own experience of orphanness by essentially raising several orphans

Dick is an orphan in the traditional sense: dead parents. Batman sees it happen. Jason, less so: missing dad, known mom who eventually dies. Tim, even less so: parents are around a while, and involved, before both dying. Carrie, even less than that: negligent parents.

Steph: evil father, who openly works against her. And then there's Damian, whose parents are both alive and yet both have identities that totally obliterate their role as his parents. He doesn't relate to them as a mother and father; he can't, and neither can they.

In all these different cases, Batman tries all these different ways of making orphanness for them not what it was for him: Either by trying to teach them the (arguably poor) coping skills early that he learned over a very long time, or by literally legally adopting them, etc.
CULTURE
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Pulp Librarian
Pulp Librarian
@PulpLibrarian
Pierre Boulle was born today in 1912, so what better time to look back at his sociological science-fiction classic that paved the way for Star Wars and the MCU.

This is the story of Planet Of The Apes!


Pierre Boulle is probably best known for his 1952 novel Bridge On The River Kwai, based on his wartime experiences in Indochina. So it was possibly a surprise when 11 years later he authored a science fiction novel.


However Boulle had been a Free French secret agent during the war. He was captured in 1943 by Vichy forces in Vietnam and sentenced to hard labour. This experience of capture would shape his novel La Planète Des Singes.


Published in 1963 La Planète Des Singes recieved good reviews. An English translation - entitled Monkey Planet - was issued the following year. It was a story that seemed to strike a chord with readers.


In the novel two rich travellers find a manuscript written by journalist Ulysse Mérou. It tells a fantastical tale: how he travelled with two wealthy explorers to Betelgeuse. They land on the planet Soror, a world of primitive humans ruled by advanced civilised apes.
CULTURE
@amuse
@amuse
@amuse
STAR WARS GENOCIDE THREAD: If you're a Mandalorian fan you are no doubt aware that @ginacarano was fired by Disney for explaining on Twitter how the same sort of behavior Democrats are engaging now in resulted in the holocaust. The left-wing mob wasted no time proving her right.
CULTURE
Rob Ford
Rob Ford
@robfordmancs
One of the authors of the Policy Exchange report on academic free speech thinks it is "ridiculous" to expect him to accurately portray an incident at Cardiff University in his study, both in the reporting and in a question put to a student sample.


Here is the incident Kaufmann incorporated into his study, as told by a Cardiff professor who was there. As you can see, the incident involved the university intervening to *uphold* free speech principles:


Here is the first mention of the Greer at Cardiff incident in Kaufmann's report. It refers to the "concrete case" of the "no-platforming of Germaine Greer". Any reasonable reader would assume that refers to an incident of no-platforming instead of its opposite.


Here is the next mention of Greer in the report. The text asks whether the University "should have overruled protestors" and "stepped in...and guaranteed Greer the right to speak". Again the strong implication is that this did not happen and Greer was "no platformed".


The authors could easily have added a footnote at this point explaining what actually happened in Cardiff. They did not.
CULTURE

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WORLD OF SANATAN DHARMA
WORLD OF SANATAN DHARM...
@world_sanatan
UNTOLD STORY OF QUEEN BHAVASHANKARI OF BENGAL - A 🧵u must read

Know the role of Naga Sadhus

PART-1

One of the most underrated empires to ever grace India is the kingdom of Bhurshut from central Bengal.

1/


A medieval powerhouse this kingdom stood firm against the Pathan invasion from Orissa twice, and with each time devastating the enemy forces.

Along with this, we also have to note that this was the time when the empire was under the reign of a widowed queen named Bhavashankari.

She wasn’t even born in a royal family and yet she achieved what most of the kings couldn’t do

This begs the question, why does no one remember this great kingdom?

3/

Bhurshut empire thrived from 15th century till late 18th century as an independent kingdom while acting as tributary state with full autonomy.

4/

What’s even more puzzling is that no one knows about the great queen Bhavanshakari who thrashed the Pathans single handedly without the aid of their allies.

5/
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Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
शमशान में जब महर्षि दधीचि के मांसपिंड का दाह संस्कार हो रहा था तो उनकी पत्नी अपने पति का वियोग सहन नहीं कर पायी और पास में ही स्थित विशाल पीपल वृक्ष के कोटर में अपने तीन वर्ष के बालक को रख के स्वयं चिता पे बैठ कर सती हो गयी ।इस प्रकार ऋषी दधीचि और उनकी पत्नी की मुक्ति हो गयी।


परन्तु पीपल के कोटर में रखा बालक भूख प्यास से तड़पने लगा। जब कुछ नहीं मिला तो वो कोटर में पड़े पीपल के गोदों (फल) को खाकर बड़ा होने लगा। कालान्तर में पीपल के फलों और पत्तों को खाकर बालक का जीवन किसी प्रकार सुरक्षित रहा।

एक दिन देवर्षि नारद वहां से गुजर रहे थे ।नारद ने पीपल के कोटर में बालक को देख कर उसका परिचय मांगा -
नारद बोले - बालक तुम कौन हो?
बालक - यही तो मैं भी जानना चहता हूँ ।
नारद - तुम्हारे जनक कौन हैं?
बालक - यही तो मैं भी जानना चाहता हूँ ।

तब नारद ने आँखें बन्द कर ध्यान लगाया ।


तत्पश्चात आश्चर्यचकित हो कर बालक को बताया कि 'हे बालक! तुम महान दानी महर्षि दधीचि के पुत्र हो । तुम्हारे पिता की अस्थियों का वज्रास्त्र बनाकर ही देवताओं ने असुरों पर विजय पायी थी।तुम्हारे पिता की मृत्यु मात्र 31 वर्ष की वय में ही हो गयी थी'।

बालक - मेरे पिता की अकाल मृत्यु का क्या कारण था?
नारद - तुम्हारे पिता पर शनिदेव की महादशा थी।
बालक - मेरे उपर आयी विपत्ति का कारण क्या था?
नारद - शनिदेव की महादशा।
इतना बताकर देवर्षि नारद ने पीपल के पत्तों और गोदों को खाकर बड़े हुए उस बालक का नाम पिप्पलाद रखा और उसे दीक्षित किया।
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Numberonepal
Numberonepal
@numberonepal
1/ Stolen from the greatawakening(DOT)win...

I will only be making one post here. Do not ask who I am. Do with this information as you please.

The Trump Card is being played. It's much simpler than you all realize. Some of you have gotten it right.
TRUMP , THE LAST DAYS IF THE REVOLUTION
Lu_lu\U0001f498
Lu_lu💘
@luciame16
Some thoughts on episode 54 of #Hercai

If you ever cross the distance and come to me, come with love that blooms in your heart.
~ Şems-i Tebrizi

#Reyyan #Miran #ReyMir #EbruŞahin #AkınAkınözü
#HercaiThoughts


1
I have to make a note before writing about this episode. I was the person (still am) who thinks that bringing back D. was a bad idea. I repeat it that for me the writing of S1 and S2 is like tossed into the bin with that plot evolution, but they had to invent something+
#Hercai

2
+ to be able to continue to prolong the general story after Aslan’s story did not work out. All the suffering of M., all the crying seems for “nothing” for two seasons and we viewers are also kind of fed up in seeing him cry all the time when with the upcoming episodes+
#Hercai

3
+he is justified the most to cry. With her resurrection now the attention shifts back to Miran’s storyline and I don’t know if I like this to be honest. This said, Dilsha is here and we have to deal with her.
#Hercai

4
So, my comments are going to be how I find they wrote her into the story, the details we get to know, the flashbacks we get to see, the way it was filmed and directed, with leaving out if I agree on it or not but describing along the way what I saw.
#Hercai
CULTURE
dan spaceman
dan spaceman
@ohlaika
ugh i wanted to do a thread about the wars in Star Wars and how the two outlying wars (the clone wars in the prequels and the cold war/civil war in the sequels) are really weird but i don't feel like it any more.

my first argument is that the Clone Wars were a really complex morally gray moment in Star Wars canon in like, 5 different directions and I'd kind of like to know why Lucas did that.

especially with the direct line that's drawn in the OT with the allegory of WW2 and Vietnam with the rebels being the Vietnamese and the Empire being America. That...doesn't exist in the Clone Wars.

for starters: it's weird it's called the Clone Wars. I get why, because that's what Kenobi calls it in STAR WARS, but the clones are a small facet in the larger story of the war.

the clones basically only exist as a macguffin in AOTC that is...extremely confusing ultimately. Because if you accept that Sidious has this grand master plan to use this war to destabilize the Republic and form an Empire...it's way too complex.
CULTURE