1/ @fortelabs @nathanbarry Your recent YouTube interview https://t.co/hZlBpxKYcE is one of the best and most useful interviews/conversations of the last 12 months - truly excellent. I tried to leave this as a comment on YouTube but failed, so here it is as a Tweet.

2/ The exchange at minute 57 - 59 was fascinating and I agree with Nathan‘s take on this. I am an expert in my field but a digital idiot and with little teaching experience.
3/ I have been fascinated by the concept of teaching what I know and promised myself to bootstrap my teaching business when I started at a friend‘s (@kerfrie) suggestion in 2019.
4/ I began with next to zero email list (real opt ins) but 30 years of business experience and a healthy network of personal connections.
5/ I conducted two pilots (Zoom with presentations over 10 clinics plus 4 Q&A sessions) and charged a 50% discount on my target price of $2,850 per student for them and managed to recruit 7 and 13 students respectively.
6/ My first proper cohort was a reworked version of the original pilot using feedback from the students and was my attempt at a Jeff Walker style launch (pretty weak version and before I knew who Jeff Walker was) which garnered me a few extra emails (maybe 50 or 60) and 10…
7/ …students, most of whom I knew personally or who were recommended by partners. If I had waited until I had 5,000 I would
- never have started,
-never had the invaluable experience of testing the pilot in the early (very overloaded) version,
8/ - never understood the excruciating difficulty of marketing a digital product,
- never tested the concept of building affiliate relationships,
- never explored the world of course hosting platforms
9/ - never have realised the crucial difference between being an expert and being a great teacher (and not been sensitive or receptive to i.e. @bazzaruto wisdom)
- never have thought to apply for an @beondeck course creators fellowship and
10/ - never had the first $15K of net revenue to begin the bootstrapping journey.
11/ So whilst Tiago‘s point is well-taken and everything would have been so much easier had I had an audience / community of 5,000, Nathan‘s more pragmatic approach is more true to my experience, messy and inelegant as the process may have been to a critical observer.

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OK. Chapter 7 of Book 4 of #WealthOfNations is tough going. It's long. It's serious. It's all about colonies.

We can take comfort, though, in knowing that the chapter #AdamSmith says is about colonies is, in fact, about colonies. (IV.vii) #WealthOfTweets #SmithTweets


Colonies were a vexed subject when #AdamSmith was writing, and they’re even more complicated now. So, before we even get to the tweeting, here’s a link to that thread on Smith and “savage nations.” (IV.vii) #WealthOfTweets


The reason for the ancient Greeks and Romans to settle colonies was straightforward: they didn’t have enough space for their growing populations. Their colonies were treated as “emancipated children”—connected but independent. (IV.vii.a.2) #WealthOfTweets #SmithTweets

(Both these things are in contrast to the European colonies, as we'll see.) (IV.vii.a.2) #WealthOfTweets #SmithTweets

Ancient Greeks and Romans needed more space because the land was owned by an increasingly small number of citizens and farming and nearly all trades and arts were performed by slaves. It was hard for a poor freeman to improve his life. (IV.vii.a.3) #WealthOfTweets #SmithTweets

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